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Contents:
Dispelling the myth of scientific purity and detachment, Daniel S. Greenberg documents in revealing detail the political processes that underpinned government funding of science from the 1940s to the 1970s.
Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B.S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts. In this book, you will discover: Effortless Marketing: Explore how software and technological advancements empower your marketing initiatives to operate autonomously. Expand Your Reach: Utilize campaign automation to broaden your audience and, as a result, boost your revenue. Unlock the Power of AI: Learn how the emergence of artificial intelligence can revolutionize your business, positioning it for remarkable growth.
A commander’s “compelling” behind-the-scenes view of the United States at war after 9/11, from high-level strategy to combat on the ground (The Wall Street Journal). Over his thirty-five year career, Daniel P. Bolger rose through the ranks of the army infantry to become a three-star general, commanding in both Afghanistan and Iraq. Perhaps more than anyone else, he was witness to the full extent of these wars, from September 11th to withdrawal from the region. Not only did Bolger participate in top-level planning and strategy meetings, he also regularly carried a rifle alongside soldiers in combat actions. Writing with hard-won experience and unflinching honesty, Bolger argues that while we lost in Iraq and Afghanistan, we did not have to. Intelligence was garbled. Key decision makers were blinded by spreadsheets or theories. And we never really understood our enemy. Why We Lost is a timely, forceful, and compulsively readable account from a fresh and authoritative perspective, “filled with heartfelt stories of soldiers and Marines in firefights and close combat. It weighs in mightily to the ongoing debate over how the United States should wage war” (The Washington Post).