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The Freelance Introvert: Work the way you want without changing who you are
Are you an introvert? If you're happy in your own company most of the time, have just a few really close friends and prefer to work alone, the answer is probably yes. Introverts find external stimulation overwhelming, so they look for ways to retreat from it. A situation that’s easy or fun for one person can be way too much for an introvert. That's fine as long as they have a choice. But that can change when they go to work. Modern working styles like open-plan offices, brainstorming and teamwork can be really hard on introverts. The hands-on work is OK, but the emotional labour of working with others can be draining. Freelancing offers introverts a way out – a chance to work alone, cont...
Cash Money Freelancing
"A true gift to every freelancer" - "Highly recommended" - "Refreshing, practical, and inspirational" - "So much fun to read" - "Packed with good, solid advice" - "Any freelancer would benefit from this book"So, you've gone freelance. And you're making a living. But have you made yourself a life? Freelancing should set you free. But for some, it's more like a prison sentence - because they just don't make enough money. Cash Money Freelancing will show you how to turn your freelance business into a bona fide money-making machine. It's packed with ideas to turbo-charge your freelancing, from setting your goals through to making better deals, earning higher fees and exploring new ways to grow. ...
How to Write Clearly
Whatever you're writing, you have to make it clear. You could be writing a website, a brochure or a client presentation. You could be preparing a job application, an email or a classified ad. Or you might be writing an article or a book. Whatever it is, the clearer you make it, the better your results will be. How to Write Clearly will help. It's an authoritative yet easy-to-read guide that will make your non-fiction writing more colourful, expressive and precise. Writing is more than just words on a page. It's a process of communication. That's why How to Write Clearly draws on cutting-edge ideas from psychology, education and linguistics to look deep inside the reader's mind and explore th...
Summary of Tom Albrighton's Copywriting Made Simple
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The product is the thing you’re selling. It could be a business-to-consumer product like orange squash or a microwave, a business-to-consumer service like car insurance or window cleaning, a business-to-business product like a photocopier or a forklift truck, or a business-to-business service like accountancy or marketing. #2 When writing about a product, you must first understand what it does, how it works, and what problems it solves. You must also understand who uses it, how they use it, and when. You must also consider whether there is anything unusual or even unique about the product. #3 To learn about the product, ask the client for all the information they have available, including brochures, web pages, internal presentations, and anything else. If they offer to write their own notes, say yes. #4 Site visits are worthwhile for any product, but are particularly useful for professional services. The end client is buying the people who will deliver the service, and the culture of the company will have a big impact on their experience.
Survival Skills for Freelancers
Survival Skills for Freelancers will help you achieve freelance success, and get more enjoyment from self-employment. Through a combination of personal anecdotes, practical advice and tales from the freelance community, it busts the myths about solo working and takes an honest look at the reality of freelance life. Discover how to survive and thrive as a freelancer - without neglecting your mental health and wellbeing. THE CASE FOR FREELANCE LIFE The freelance dream is often portrayed as: Earning good money doing the thing you love+working where you like+working how you like+working when you like Why does no one tell us just how relentless the business end of freelance life can be?! There ar...
Writing to Be Understood
Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable to read? They connect with you, as a reader. This book will help you recognize and apply the methods of your favorite writers to your own work. Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as: - Using analogies effectively to illustrate unseen concepts - Appealing to the reader's innate curiosity - Balancing humility with credibility For each topic, the book combines insights from cognitive science with advice from writers and expert practitioners in fields of psychology, technology, economics, medicine, policy, and more. Whether you're an expert trying to communicate with a mainstream audience or a nonfiction writer hoping to reach more people, Writing to be Understood will help you expand the impact of your words. Gold medal winner, 2019 Independent Publisher Book Awards
Copywriting Made Simple
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to cop...
Predatory Thinking
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
The Freelance Bible
'Finally! The book that millions of people have been crying out for. An empowering guide of how to use your work to achieve independence, inspiration and - crucially - balance' Bruce Daisley, author of The Joy of Work and VP,Twitter You want to go freelance. You want to make your career work for you, on your terms and determined by your own definition of success. You want autonomy, flexibility and variety. But where do you start? In The Freelance Bible, award-winning entrepreneur and freelancer, Alison Grade, guides you through absolutely everything that you need to know to start your successful self-employed life. Starting from day one, she will help you develop your personal brand, pick up the financial essentials, grow your client base, manage your work-life balance, negotiate deals and value your time as you become more established. This is your complete guide to turning your talent into a fulfilling and sustainable career. 'Alison strikes an excellent and inspirational balance; sharing tips and advice that help you work out how to be secure in insecurity and ace the journey to becoming a freelancer' Alex Mahon CEO, Channel 4
Persuasive Copywriting
"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with...
