Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Identify
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in ...
TM
None
Identity: Chermayeff and Geismar and Haviv
'Identity: Chermayeff & Geismar & Haviv' showcases a body of work spanning 60 years from the seminal New York design firm founded in 1957 by Ivan Chermayeff and Tom Geismar. The firm's contribution to design has shaped the way corporate identity programs influence culture. The book features over 100 case studies from the firm's previous and current clients, including Chase Bank, NBC, PanAm, PBS, and many more. Also included are interviews with Tom Geismar and Sagi Haviv, plus written contributions from Milton Glaser, John Maeda, and others.
The Idea of Design
An anthology of essays addressing the nature and practice of contemporary product and graphic design, selected from volumes four through nine of the international journal Design Issues. Themes include reflection on the nature of design, the meaning of products, and the place of design in world culture. Includes b & w photos and illustrations. c. Book News Inc.
Identify
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in ...
Watching Words Move
Based on a self-published typographic notebook first produced in 1959; this reproduction includes thoughts by influential designers such as George Lois and April Greiman on the lasting impact of this type primer.
Logo Design Love
Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity p...
Robert Brownjohn
Robert Brownjohn's cult status is justly deserved. Although his career lasted less than a quarter century, he created more signature pieces than many designers who work three times as long, consistently producing work of the highest quality. Born in New Jersey in 1925, he was taught by Laszlo Moholy-Nagy at the Chicago Institute of Design (formerly the New Bauhaus) in the 1940s. He worked in New York in the 1950s and spent the 1960s at the epicentre of swinging London on the King's Road. Best known for his title sequences for the Bond films From Russia With Love (1963) and Goldfinger (1964), he produced numerous other influential pieces, and his impact on American and British design was unmistakeable. Brownjohn's death in 1970 deprived graphic design of one of its most brilliant and original minds.
Designing:
designing: presents the oeuvre of Chermayeff & Geismar, renowned for some of the most visible logos and branding for clients that include Mobil, PBS and NBC. The book presents Design as an idea-driven, intuitive process, revealing a professional way of thinking about visual problems. This tribute dissects Chermayeff and Geismar's work, with every treatment shown as a response to a unique set of Design constraints.
