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Creative Problem Solving for Managers
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: * blocks to creativity and how to overcome them * key techniques including lateral thinking, morphological analysis and synectics * computer-assisted problem solving * increased coverage of group problem-solving techniques and paradigm shift. As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.
Public Sector Marketing
Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture.
Strategic Marketing
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strat...
Creative Problem Solving for Managers
This text provides an essential introduction to the ideas and skills of creative problem solving. It shows how and why people are blocked in their thinking, how it impairs creative thinking and how problem solving techniques can overcome this.
Absolute Essentials of Strategic Marketing
Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
Fundamental Themes in Clinical Supervision
Clinical supervision has been available to nurses for over a decade. This book, edited by leading practitioners in the field, looks at how clinical supervision has developed during this period and what the issues are for the future, including: * education and training in clinical supervision * the introduction of clinical supervision into policy and practice * the practice of clinical supervision within the different nurse specialisms * current research activity * international perspectives and experiences. The book is firmly grounded in clinical practice and all the contributors write from real experience. They include clinicians, educationalists, researchers and policy makers from the UK, Finland, America and Australia. Containing the latest research evidence, Fundamental Themes in Clinical Supervision demonstrates the potential of this form of training to support staff and improve client care an essential tool for nurses and other health professionals.
Management: Theory and Practice
Textbook on business management - covers managerial job requirements, business organization, scientific management, personnel management, decision making, management in developed countries and in developing countries, planning and forecasting, etc., and includes future trends in the use of computers, operational research, etc. Organisational diagrams.
Creative Problem Solving for Managers
Offers an introduction to the ideas and skills of solving problems creatively in the world of business and management.
The Essence of Management Creativity
Done right, management is one of the world's most creative professions. Here are the proven techniques you need to become a more creative manager. Learn how to identify problems and define them in ways that are most likely to lead to creative solutions. Learn new techniques for generating more and better ideas. Everything you need to know is here in this book.
Essentials of Marketing Research
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entir...
