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The Fundamentals of Marketing
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.
Systems Metabolic Engineering
Systems Metabolic Engineering is changing the way microbial cell factories are designed and optimized for industrial production. Integrating systems biology and biotechnology with new concepts from synthetic biology enables the global analysis and engineering of microorganisms and bioprocesses at super efficiency and versatility otherwise not accessible. Without doubt, systems metabolic engineering is a major driver towards bio-based production of chemicals, materials and fuels from renewables and thus one of the core technologies of global green growth. In this book, Christoph Wittmann and Sang-Yup Lee have assembled the world leaders on systems metabolic engineering and cover the full story – from genomes and networks via discovery and design to industrial implementation practises. This book is a comprehensive resource for students and researchers from academia and industry interested in systems metabolic engineering. It provides us with the fundaments to targeted engineering of microbial cells for sustainable bio-production and stimulates those who are interested to enter this exiting research field.
The Glory of Sri Sri Ganesh
The Glory of Sri Sri Ganesh shows the lives of the underdogs the Lachhimsa, the Rukmanis, the Mohors and the Haroas as a contrast to the lives of their all-powerful overlords the Medinis and Ganeshes. Lachhima, whose leashed bitterness and anger of a lifetime against Medini and Ganesh is liberated at the end of the novel when Ganesh begs her to save his life, decides to save him, but on her own terms. The title of the work itself becomes a tool for subversion in this sprawling novel which takes the reader through a multilayered narrative into the socio-economic malaise of post-independence rural India. Mahasweta Devi s corrosive humour and cryptic style are at their best as she takes on issu...
Once in a Promised Land
They say there was or there wasn't in olden times a story as old as life, as young as this moment, a story that is yours and is mine. Once in a Promised Land is the story of Jassim and Salwa, who left the deserts of their native Jordan for those of Arizona, each chasing mirages of opportunity and freedom. Although the couple live far from Ground Zero, they cannot escape the dust cloud of paranoia settling over the nation. A hydrologist, Jassim believes passionately in his mission to make water accessible to all people, but his work is threatened by an FBI witch hunt for domestic terrorists. A Palestinian now twice displaced, Salwa embraces the American dream. She grapples to put down roots in an unwelcoming climate, becoming pregnant against her husband's wishes. When Jassim kills a teenage boy in a terrible accident and Salwa becomes hopelessly entangled with a shadowy young American, their tenuous lives in exile and their fragile marriage begin to unravel. Once in a Promised Land is a dramatic and achingly honest look at what it means to straddle cultures, to be viewed with suspicion, and to struggle to find safe haven.
Living Philosophy
First published in 2003. Living Philosophy: An introduction to moral thought, Third edition is a thoroughly revised and updated version of its highly successful and popular predecessor. Incorporating several brand new case studies and discussion points, the book introduces central questions in ethical theory to the student and assumes no previous knowledge of philosophy.
Warren Buffett - the Oracle of Omaha
Warren Buffett - The Oracle of Omaha is a biography of Warren Buffett. Buffett is known for his unconventional style and frugality despite his immense wealth. With an estimated current net worth of around US $56.9 billion, he was ranked by Forbes as the third-richest person in the world as of April, 2007. Buffett is also a noted philanthropist. In 2006, Buffett announced a plan to give away his fortune to the charity ran by Bill Gates and his wife Melinda. Warren Buffett - The Oracle of Omaha is highly recommended for those interested in learning more about the CEO and largest shareholder of Berkshire Hathaway.
Modern Philosophies of Education
Study of the philosophy of education in the USA - covers current systems and trends, and includes political aspects, social implications and psychological aspects thereof, creative thinking, intellectual and socialist concepts, social change, cultural change, human rights, religion, the importance of curriculum, Motivation for learning, educational opportunities, etc. Bibliographys.
