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Pragmarketism
WELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY! Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don't apply. It's a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers? In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of managing more than thirty brands a...
Brandvantage
Brands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view. As a result, they end up being contained, complying with legacy views and practices, thereby perpetuating the mediocrity of the past. In reality, brand-building can be fun, creative and highly rewarding. This book aims to take all kinds of brand custodians on an enriching journey, so they can delight consumers, generate revenue for their company and positively impact their careers.
Mahavir
Why do we suffer? What is the way out of suffering? What is the purpose of life? And what is the ultimate truth? Vardhamaan Mahavir, the last Jain Tirthankara, did not begin his life as a saint. A prince and a householder, he renounced the world as a youth, seeking to realize himself. Why would a man leave his kingdom and family to wander naked across impossible terrain for twelve long years, exposing himself to hard penance and the harshest circumstances? Was his journey worth the pain he suffered and perhaps inflicted on those closest to him? Such questions plague the mind of Priyadarshini, Mahavir’s young daughter, as she journeys with her mother, Queen Yashoda, to meet the man the worl...
The Style Diary of a Bollywood Diva
Kareena Kapoor was born to be a star! In her first-ever book, the ultimate glamour girl lets you into her fabulous life and reveals her best-kept style and beauty secrets. Bebo’s fashion, beauty and make-up tricks and tips! Get a Size Zero body with Bebo’s diet and fitness regime Replicate her looks from all her hit films Learn about Bebo’s must-visit hotels and restaurants Learn how to treat and dress your man right and the inside story of the romance with Saif Ali Khan
Annual Report of the Registrar of Newspapers for India
Reports for 1958-1970 include catalogues of newspapers published in each state and Union Territory.
Press in India
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Is Your Child Ready to Face the World?
Being a good parent is a skill that is acquired over time, one that requires constantly adapting to the rapidly changing times. In today’s world, where academics, extra-curricular activities and distractions in the shape of numerous gadgets make heavy demands on children’s time, it is tough to communicate with them. Dr Anupam Sibal, through his experience as father, paediatrician and Group Medical Director of Apollo Hospitals Group, outlines his approach to effectively getting through to children and mastering the art of parenthood. Focusing on the different values and qualities that make a good person, Dr Sibal has a hands-on approach to instil each of these in a child. Exploring the crux of parenting, this book asks and answers whether your child is ready to face the world.
Now That We're Here
How do you prepare for a future if you don't know what it is? How do you specialize in anything if the horizon is constantly shifting? What's the goalpost and how do we get there? Is there even a goalpost? The hyperconnected world that once seemed futuristic is now here. And now that we're here, it's time for us to educate ourselves for sweeping and endless possibilities. One way to do that is to blur the lines between technology, democracy, design, economics and data, and reconfigure our approach to learning altogether. This book is a giant leap in that direction. By harnessing the wisdom of thought leaders and intellectuals throughout history, by blending business and humanity, industry and society, and by covering cross-disciplinary themes, authors Akshay Tyagi and Akshat Tyagi give us a groundbreaking, genre-defying and utterly mind-bending collection of essays that will help us prepare for the here and now.
Siyasi Muslims
How do we make sense of the Muslims of India? Do they form a political community? Does the imagined conflict between Islam and modernity affect the Muslims' political behaviour in this country? Are Muslim religious institutions-mosques and madrasas-directly involved in politics? Do they instruct the community to vote strategically in all elections? What are 'Muslim issues'? Is it only about triple talaq? Are Muslims truly nationalists? Or do they continue to remain just an 'other' in India? While these questions intrigue us, we seldom debate to find pragmatic answers to these queries. Examining the everydayness of Muslims in contemporary India, Hilal Ahmed offers an evocative story of politics and Islam in India, which goes beyond the given narratives of Muslim victimhood and Islamic separation.
