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Trade Tales
Read original first-person stories of problems, opportunities and outcomes with a multiple-choice exercise following each story, as well as a critical review by an independent researcher. Gain an international view with stories by Asian, European, New Zealand/Pacific Rim, and North American customers.
Bad to Good
With the objective of reducing the high volume of bad practices in business research, this book offers propositions for improving theory construction and empirical testing of theory especially by business scholars. It does so by covering 24 common bad practices, explaining why they are bad and how to replace all of them with a good practice.
Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
Examines how research tools affect theory advances in culture and tourism research. This title includes papers that focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.
Tourism Management
This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.
Tourism Sensemaking
Intends to advance knowledge and sense-making skills in interpreting cultural, organizational, and personal influences relating to tourism and hospitality behaviors. This title looks at how explicit tourism assessments are being conducted and how to go about accomplishing prescribing and applying advanced assessment metrics.
Tourism and Indigenous Peoples
This is a unique text examining the role of indigenous societies in tourism and how they interact within the tourism nexus. Unusually, it focuses on the active role that indigenous peoples take in the industry and uses international case studies and experiences to provide global context. Australasian content.
Advances in Culture, Tourism and Hospitality Research
Presents answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? How do executive leadership styles affect employee satisfaction in international tourist hotels?
Tourism Recovery Based on Digital Nomadism Post-COVID-19 in Ubud Bali
The COVID-19 pandemic is the worst crisis and historical record for the global tourism sector since the 1950s. Destinations that rely heavily on the tourism sector will face this pandemic’s extraordinary impact, such as Bali, which experienced a significant depreciation of economic growth. However, the COVID-19 pandemic is also the right opportunity and momentum to redesign tourism development more sustainable to overcome the overtourism issue in Bali. Tourism recovery efforts must be carried out immediately by prioritizing product diversification and increasing destinations’ value and quality according to tourism development trends, such as digital nomadism. Digital nomadism as a lifest...
Ecotourism Essentials
This comprehensive book, Ecotourism Essentials: Principles, Challenges, and Practices for a Sustainable Future, delves into the intricate dynamics of ecotourism sustainability and effective communication, offering insights from global analyses and scholarly research. Divided into three parts, the book covers a wide range of topics relevant to both researchers and practitioners. The book navigates through three distinct parts. Part I illuminates the foundations of ecotourism sustainability and communication, examining how these principles shape the industry's ethos and operations. Part II delves into the challenges and critiques faced by the tourism industry, while Part III offers insights in...
