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Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.
First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.
Brings together a range of empirical studies, which disclose and substantiate the so-called experience economy with a particular focus on its entrepreneurial aspects. This book elaborates and clarifies the entrepreneurial nature of the experience economy.
The management of design has emerged as central to the operational and strategic options of any successful organization. The Handbook of Design Management presents a state-of-the-art overview of the subject - its methodologies, current debates, history and future. The Handbook covers the breadth of principles, methods and practices that shape design management across the different design disciplines. These theories and practices extend from the operational to the strategic, from the product to the organization. Bringing together leading international scholars, the Handbook provides a guide to the latest research in the field. It also documents the shifts that have been taking place both in management and in design which have highlighted the value of design thinking and design education to organizations. Presenting the first systematic overview of the subject - and offering a wide range of examples, insights and analysis - the Handbook is an invaluable resource for researchers and students in design and management, as well as for design practitioners and professional managers.
In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previously saw their task as the conceptualisation, development and production of tangible objects. In the twenty-first century, a designer rarely 'designs something' but rather 'designs for something': in the case of this publication, for change, better experiences and better services. The authors reflect on this recent transformation in the practice, role and skills of designers, by organising their book into three main sections. The first section links Design for Services to existing models and studies on services and service innovation. Section two presents multiple service design projects to illustrate and clarify the issues, practices and theories that characterise the discipline today; using these case studies the authors propose a conceptual framework that maps and describes the role of designers in the service economy. The final section projects the discipline into the emerging paradigms of a new economy to initiate a reflection on its future development.
The International Handbook of Curriculum Research is the first collection of reports on scholarly developments and school curriculum initiatives worldwide. Thirty-four essays on 28 nations, framed by four introductory chapters, provide a panoromic
Practical and concise, Stroke Rehabilitation provides everyday clinical guidance on current methods, techniques, evidence, and controversies in this important area. This focused resource by Drs. Richard Wilson and Preeti Raghavan consolidates today's available information in an easy-to-navigate format for today's practicing and trainee physiatrists, as well as other members of the rehabilitation team. - Covers the complete spectrum of stroke rehabilitation – from aphasia to limb impairment to pain syndromes – to facilitate the best outcomes and highest quality of life for your patients. - Discusses prevention, predictors of recovery, medication management, depression and psychological issues, and return to work and driving. - Includes coverage of robotic technology, brain stimulation, community-based rehabilitation, and children and stroke.
This book constitutes the refereed proceedings of the Third International Conference on Audio- and Video-Based Biometric Person Authentication, AVBPA 2001, held in Halmstad, Sweden in June 2001.The 51 revised papers presented together with three invited papers were carefully reviewed and selected for inclusion in the book. The papers are organized in topical sections on face as biometrics; face image processing; speech as biometrics and speech processing; fingerprints as biometrics; gait as biometrics; and hand, signature, and iris as biometrics.
Robots are increasingly becoming prevalent in our daily lives within our living or working spaces. We hope that robots will take up tedious, mundane or dirty chores and make our lives more comfortable, easy and enjoyable by providing companionship and care. However, robots may pose a threat to human privacy, safety and autonomy; therefore, it is necessary to have constant control over the developing technology to ensure the benevolent intentions and safety of autonomous systems. Building trust in (autonomous) robotic systems is thus necessary. The title of this book highlights this challenge: “Trust in robots—Trusting robots”. Herein, various notions and research areas associated with robots are unified. The theme “Trust in robots” addresses the development of technology that is trustworthy for users; “Trusting robots” focuses on building a trusting relationship with robots, furthering previous research. These themes and topics are at the core of the PhD program “Trust Robots” at TU Wien, Austria.
"Despite the looming crisis in journalism, a research-practice gap plagues the news industry. This volume seeks to change the research-practice gap, with timely scholarly research on the most pressing problems facing the news industry today translated for a non-specialist audience. Contributions from academics and journalists are brought together in order to push a conversation about how to do the kind of journalism research that matters, meaning research that changes journalism for the better for the public and helps make journalism more financially sustainable. The book covers important concerns such as the financial survival of quality news and information, how news audiences consume (or ...