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PsyConversion®
This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing. Science now agrees that our brain works with two systems: an emotional-intuitive and a rational decision-making system. The rational system is provided with sufficient arguments in e-commerce, but accounts for only around 5% of all decisions! The remaining 95% of the customer's brain has so far been largely neglected. There, decisions are made based on deeply anchored, unconscious patterns of behavior the so-called "beh...
Blackness as a Universal Claim
In this bold and provocative book, Damani J. Partridge examines the possibilities and limits of a universalized Black politics. Young people in Germany of Turkish, Arab, and African descent use claims of Blackness to hold states and other institutions accountable for their everyday struggle. Partridge tracks how these youth invoke the expressions of Black Power, acting out the medal-podium salute from the 1968 Olympics, proclaiming "I am Malcolm X," expressing mutual struggle with Muhammad Ali and Spike Lee, and standing with raised and clenched fists next to Angela Davis. Partridge also documents the demands by public-school teachers, federal-program leaders, and politicians that young immi...
Integrated Science
Integrated Science: Science without Borders” is the first volume of the INTEGRATED SCIENCE Book series, aiming to publish the results of the most updated ideas and reviews in transdisciplinary fields and to highlight the integration of discrete disciplines, including formal sciences, physical-chemical sciences and engineering, biological sciences, medical sciences, and social sciences. This volume primarily focuses on the research involving the integration of two or more academic fields offering an innovative, borderless view, which is one of the main focuses of the Universal Scientific Education and Research Network (USERN). The whole world is suffering from complex problems; these are bo...
Nutrition Biophysics
Do you no longer understand the countless, contradictory dietary recommendations? Do you find it difficult to distinguish between good and bad when it comes to cholesterol? Are you torn between the various dietary rules and nutritional forms that come your way every day and despair of the term "healthy diet"? Or are you confronted professionally, e.g. as a consultant or fitness coach, with questions on the subject of nutrition and would like to learn the scientific basics? The author Thomas Vilgis advises you to remain calm and to think objectively about all assumptions, presumptions, promises and suggestions for orientation. This book leads you off the beaten track and with a scientific, so...
Research Handbook on Information Systems and the Environment
This comprehensive Research Handbook provides international perspectives on the role of information systems in environmental sustainability, drawing on ground-breaking research from leading scholars to predict future trends. Presenting in-depth studies which utilise a diverse range of research approaches and methods, this insightful Handbook provides a thorough examination of information systems research on environmental sustainability.
Escape from Teaching
This text is a call to action. The title Escape from Teaching may sound a bit like an imperative. However, much of the recent findings from educational and brain research, especially regarding the potential benefits of informal and self-structured learning, are never realized in educational practice. It is time to ask: What did we really learn from all those years that we spent in instructional and often insulting contexts? What have we got to show from our formal education and what can we become as a result of this experience? What do we forget in such contexts and did it deprive us of our self-confidence and self-structuring skills? What consequences are associated with seeking and testing can equip us with permanent skills and abilities? How could educational institutions change to become places for successful self-directed skills development? And, how can we, as individuals and as a society, develop the potential that rests within us all?
Development and the Sustainable City
This book examines the city and its rapid growth, as well as the sustainability issues it poses, in several ways. First, there is a critical approach to development, as expressed by the concept of sustainable development. The city, as a complex system, primarily refers to questions of sustainability performance, which we believe to be capable of resolving problems and difficulties, even when viewed from a local perspective, and therefore from the point of view of the areas in which it must act. Lastly, the issue of sustainability cannot be addressed without contemplating and concluding how acceptable it is to the populations concerned. All challenges raised by the urban character of the city are therefore linked to the more general question of how to define the concept of sustainable development and the sustainable city as a key area of concern.
