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This new book focuses on the important concern of sustainability in tourism and hospitality industry. As the world’s natural resource base is limited, the world is looking for solutions in the domains of energy, water, alternate building materials, resource redeployment, and sustainable livelihoods as well. The tourism and hospitality industry is a large deployer of natural and created resources. Some of the themes the book addresses include: designing sustainable restaurants sustainable accommodation practices designing green hotels energy conservation in hotels- a Green Approach technology and sustainability marketing sustainability to consumers sustainable culinary practices sustainable...
The commercialization of academic knowledge is increasingly seen as a potential economic development model, particularly for improving the capabilities and economic performance of regions. This insightful volume investigates the emerging factors in knowledge commercialization from an international perspective and highlights research agendas and challenges to be met across academia, industry and government. The expert contributors focus specifically on the new role of universities in regional economic development through knowledge commercialization, as well as university-industry interaction and the factors that influence knowledge and technology transfer. They explore Ôknowledge commercializationÕ in the US, Ôknowledge valorizationÕ in Europe, and technology transfer dynamics in China. A forum for discussion of whether, why, and how commercialization and valorization of knowledge can lead to higher levels of innovation and economic development from an international perspective is also provided. This thought-provoking book will prove a stimulating read for academics, students and researchers with an interest in regional economics, regional studies and knowledge management.
Studying tourist behavior—what tourists do, what their preferences are, etc.—provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies. This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists. With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior from varied cultural and geographical backgrounds. The volume addresses relationship management at different types of tourist destinations, such as spas and museums; the creation and sustainability of t...
What does it take to succeed in the hospitality industry, where the pressures are immense but the premiums can exceed the imagination? Industry stalwart K.B. Kachru describes hospitality in its highest sense as a skillful navigation of boundaries between the self and others, as a kind of reflexive service fuelled by empathetic vision and yielding the greatest tangible and intangible rewards. In Humility and Agility: The Life of a Hotelier, Kachru celebrates a five-decade-long, eventful and star-studded career in the hospitality industry, often reminiscing on enriching interactions with the world’s top dignitaries, including prime ministers, presidents and royalty. Even as he charts his inspiring rise to the top of the barrel, Kachru candidly illustrates his humble beginnings and most challenging stumbles introducing key leadership lessons borne of his unique experiences and sensitive insight. By offering readers a wholesome yet thrilling glimpse into the man and the machine, Kachru’s memoir holds the power of a memorable and delightful wisdom, certain to resonate with hospitality professionals and youth driven to achieve success in their fields.
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Get a comprehensive research-based look at real life hospitality industry issues from leaders in the field Global Cases on Hospitality Industry is a comprehensive examination into hospitality issues around the world. This detailed look at the industry’s dynamics uses an international perspective that provides reader understanding by spanning several strategic and functional areas in management practices. Leading academics, trainers, and consultants from around the globe offer research-based perspectives on real life issues in this competitive industry. This important text extensively explores various aspects of the industry from both Asian and Western countries, providing important insight...
Discover a powerful 5-stage approach of launching great Startups, and for building successful and lasting organizations. Context: In a volatile and hyper-competitive world, Startups, as well as existing enterprises, are continually challenged to remain relevant. They face questions such as: How to achieve profitable growth? What are the means to truly empathize with customers? What are the best ways to develop entrepreneurial leaders? How to compete on innovation? Whether you are an entrepreneur or a corporate executive, Startups and Beyond provides practical answers to these challenges and more. Who is the book for? Entrepreneurs will discover a structured roadmap for launching successful S...
The present era of technological innovations and education system is creating a ‘Learning Community’ for the overall development of India. Technology, particularly Social Media and Internet have proved to be a major contributing factor to globalisation in India. e-Learning and e-Governance focuses on how the ‘Information and Communication Technology’ (ICT) in the education sector, relate to globalisation and draw up several future scenarios for their progress. Currently, there has been an increasing gap between what has been imparted to student’s curriculum and what is really in demand. ICT’s impact in addition to the role played by the co-curricular activities has encouraged stu...
Using a range of interdisciplinary ideas, Major Reward and Recognition Events: Transformations and Critical Perspectives is an expert-led, informative volume exploring the global growth of major award shows and prize-giving ceremonies since the start of the twentieth century and outlining their key multimodal components, core functions and transformations over time. Given the growth of these events, and therefore the increase in complex resources and specialist workers required to assemble and promote them, this book discusses concerns relating to such events, including those pertaining to social justice and representation, environmental impacts, wellbeing, commercialisation, and materialist...