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This new book focuses on the important concern of sustainability in tourism and hospitality industry. As the world’s natural resource base is limited, the world is looking for solutions in the domains of energy, water, alternate building materials, resource redeployment, and sustainable livelihoods as well. The tourism and hospitality industry is a large deployer of natural and created resources. Some of the themes the book addresses include: designing sustainable restaurants sustainable accommodation practices designing green hotels energy conservation in hotels- a Green Approach technology and sustainability marketing sustainability to consumers sustainable culinary practices sustainable...
This new book focuses on the important concern of sustainability in tourism and hospitality industry. As the world's natural resource base is limited, the world is looking for solutions in the domains of energy, water, alternate building materials, resource redeployment, and sustainable livelihoods as well. The tourism and hospitality industry is a
The tourism industry is one of the most fragile industries because it can be significantly impacted by outside forces, such as pandemics and health scares, natural disasters and catastrophes, economic crises, political recessions and wars, and more, especially epidemics that occur on a global scale, which can cause societies to weaken or be damaged. This new volume presents collective experiences that explore how the tourism industry is affected by pandemics and natural disasters, offering case studies and strategies to mitigate their harmful impact.
Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical.
Medical, Dental, and Wellness Tourism: A Post-Pandemic Perspective offers a thorough and informative guide to medical travel and tourism for the treatment of health-related issues. The book first defines medical, dental, and wellness tourism and travel for treatment and then goes on to look at the myriad issues involved, such as benefits and challenges of travel for treatment, how the COVID-19 pandemic has affected the treatment sectors in tourism, selecting the right destination and facility, ending your life in another country, the growing world of birth tourism, dental tourism, medical travel for second opinions, privacy and health data security, the importance of post-operative care, and...
The commercialization of academic knowledge is increasingly seen as a potential economic development model, particularly for improving the capabilities and economic performance of regions. This insightful volume investigates the emerging factors in knowledge commercialization from an international perspective and highlights research agendas and challenges to be met across academia, industry and government. The expert contributors focus specifically on the new role of universities in regional economic development through knowledge commercialization, as well as university-industry interaction and the factors that influence knowledge and technology transfer. They explore Ôknowledge commercializationÕ in the US, Ôknowledge valorizationÕ in Europe, and technology transfer dynamics in China. A forum for discussion of whether, why, and how commercialization and valorization of knowledge can lead to higher levels of innovation and economic development from an international perspective is also provided. This thought-provoking book will prove a stimulating read for academics, students and researchers with an interest in regional economics, regional studies and knowledge management.
Studying tourist behavior—what tourists do, what their preferences are, etc.—provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies. This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists. With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior from varied cultural and geographical backgrounds. The volume addresses relationship management at different types of tourist destinations, such as spas and museums; the creation and sustainability of t...
What does it take to succeed in the hospitality industry, where the pressures are immense but the premiums can exceed the imagination? Industry stalwart K.B. Kachru describes hospitality in its highest sense as a skillful navigation of boundaries between the self and others, as a kind of reflexive service fuelled by empathetic vision and yielding the greatest tangible and intangible rewards. In Humility and Agility: The Life of a Hotelier, Kachru celebrates a five-decade-long, eventful and star-studded career in the hospitality industry, often reminiscing on enriching interactions with the world’s top dignitaries, including prime ministers, presidents and royalty. Even as he charts his inspiring rise to the top of the barrel, Kachru candidly illustrates his humble beginnings and most challenging stumbles introducing key leadership lessons borne of his unique experiences and sensitive insight. By offering readers a wholesome yet thrilling glimpse into the man and the machine, Kachru’s memoir holds the power of a memorable and delightful wisdom, certain to resonate with hospitality professionals and youth driven to achieve success in their fields.
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