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Doing Business in Kenya
A deep dive into a success story in African business development, this book provides a multi-layered perspective on the realities of doing business in Kenya. The book’s detailed information about the economic, social, technological, and cultural dimensions of Kenyan society enables a greater understanding of the major issues affecting business development, and actionable recommendations clarify the possible paths to starting and developing a business venture in Kenya. Given Africa’s heterogeneity, it cannot be perfectly represented by one country. Still, Kenya closely mirrors Africa’s major economic trends and cultural values: understanding Kenya’s business landscape provides invaluable skills to do business throughout Africa. Businesspeople, policymakers, investors, students, and scholars will value this book’s in-depth first-hand knowledge to help them make informed decisions about doing business in Africa or Kenya specifically.
Cultural Perspectives in a Global Marketplace
This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Event Management
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African Immigrants and the American Experience
The population of African immigrants in the United States has grown rapidly over the past few decades. African Immigrants and the American Experience: Race, Anti-Black Violence, and the Quest for the American Dream by Wanjala S. Nasong’o, Imali J. Abala, and Kefa M. Otiso explores contemporary sub-Saharan African immigrants’ experiences with issues of race, ethnicity, and systemic violence in the United States. Each contributor within this volume dissects how these issues have impacted, and in many cases snuffed out, the immigrants’ quest for the fabled American dream. Divided into three sections, each chapter focuses on these main themes: race and anti-black violence, educational attainment among African immigrants in pursuit of the American dream, and African immigrant’s socioeconomics, health, and well-being. Through research and first-hand accounts, the contributors provide perspectives of what it truly means to be a sub-Saharan African immigrant in the United States.
Consumer Behaviour
La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it ...
Multicultural America
This encyclopedia contains 50 thorough profiles of the most numerically significant immigrant groups now making their homes in the United States, telling the story of our newest immigrants and introducing them to their fellow Americans. One of the main reasons the United States has evolved so quickly and radically in the last 100 years is the large number of ethnically diverse immigrants that have become part of its population. People from every area of the world have come to America in an effort to realize their dreams of more opportunity and better lives, either for themselves or for their children. This book provides a fascinating picture of the lives of immigrants from 50 countries who h...
ASA News
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The Global Obama
The Global Obama examines the president’s image in five continents and more than twenty countries. It is the first book to look at Barack Obama’s presidency and analyze how Obama and America are viewed by publics, governments, and political commentators around world. The author of Barack Obama in Hawaii and Indonesia: The Making of a Global President (Top 10 Black History Book) scaled the globe to gather opinions – cultural, historical, and political analyses – about Obama’s leadership style. Writers, journalists, psychologists, consultants, and social scientists present their views on Obama’s leadership, popularity, and many of the global challenges that still remain unresolved. As a progress report, this is the first book that tries to grasp ‘the Obama phenomenon’ in totality, as perceived by populations around the world with special focus on America’s leadership in the 21st Century.
