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Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
International Handbook of Financial Literacy
This Handbook presents in-depth research conducted on a myriad of issues within the field of financial literacy. Split into six sections, it starts by presenting prevalent conceptions of financial literacy before covering financial literacy in the policy context, the state and development of financial literacy within different countries, issues of assessment and evaluation of financial literacy, approaches to teaching financial literacy, and teacher training and teacher education in financial literacy. In doing so, it provides precise definitions of the construct of financial literacy and elaborates on the state and recent developments of financial literacy around the world, to show ways of ...
Transformation, Agency and the Economy
Producing, buying, selling, inventing, destroying, caring, imagining, failing – with their everyday practices, people bring about what we call ‘the economy’. In order to both understand and transform these practices in the context of mounting socio-ecological challenges, respective knowledge on economic practices becomes crucial. Yet, when it comes to the respective scientific discipline – economics – such knowledge is limited due to a long-standing tradition of favouring abstraction and modelling over assessing real-world economic action. By contrast, this book draws the contours of an economics grounded in real-world phenomena and experiences by outlining the foundations of a Gro...
Test of Understanding in College Economics
This Examiner's Manual for the fourth edition of the Test of Understanding of College Economics provides the instructor with information to compare his/her students' performance with that of similar students attending colleges and universities across the nation. - P. v.
