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All Customers Are Irrational
As many businesses are discovering, customer behavior doesn’t always make sense. That really shouldn’t be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What’s more, customers aren’t able to tell you accurately why they do what they do. Combining recent research findings with real-world examples from his consulting practice on customer experience, William J. Cusick examines how the subconscious part of the brain drives the decisions and behavior of every customer on a daily basis and introduces the concept of "the irrational customer." All Customers Are Irrational shows why...
The Royal Line of McCurdy
The McCurdy line is the rightful Barons of the isle of Bute, Scotland. They are the descendants of the Benejesserit kings that could heal with a touch. They are also descended from Sarah, the daughter of Jesus Christ. The author was born in Adana, Turkey, on August 11, 1975. His parents were stationed there in the air force. His father, Jerry Lee Nichols, is a direct descendent of Little Turtle, a famous chief of the Miami tribe. His mother, Pamela Amber McCurdy, is of the royal line of McCurdys. Nichols was smuggled out of Turkey and into Ohio. The government of Turkey tried to keep him.
