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The implications of the personalization of politics are necessarily widespread and can be found across many different aspects of contemporary democracies. Personalization should influence the way campaigns are waged, how voters determine their preferences, how officials (e.g., MPs) and institutions (e.g., legislatures and governments) function, and the place and operations of political parties in democratic life. However, in an effort to quantify the precise degree of personalization over time and to uncover the various causes of personalization, the existing literature has paid little attention to many of the important questions regarding the consequences of personalization. While the chapt...
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