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Advertising
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and t...
Powers of Persuasion
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers ...
Beating the 24/7
As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran. * Focuses on the reader's needs * Focuses on the strategic issues of e-learning * Informed by key business drivers * Supported and endorsed by PWC Readership: Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants
Signed, Skye Harper
In trying to reunite with her mother, Winston discovers the many meanings of family and finds friendship in an unexpected place in this “warm, humorous, and poignant story” (Publishers Weekly) from the author of Waiting, which Kirkus Reviews, in a starred review, called “exceptional” and Glimpse, which Booklist called “gripping.” Life is just fine for fourteen-year-old Winston. She loves her dog, Thelma, and although she never knew her dad, and her mom left ten years ago in search of Hollywood fame, Winston has family with Nanny, who isn’t old at all! But a “just fine” life gets a lot more exciting when a letter arrives from Skye Harper, aka Judith Fletcher, aka Winston’s mother. She needs help, and Nanny says the best way to give it is to take a cross-country road trip—in a “borrowed” motor home—to go find Mama once and for all. Winston’s not so sure about this plan, but with a cute stowaway named Steve along for company and an adventure on the horizon, this is sure to be a summer to remember.
Jonathan Livingston Seagull
"Includes the rediscovered part four"--Cover.
The Acquisition of Irish
This book considers the growth of the Irish language in Belfast today. The reader is invited to take a close look at a unique vibrant speech community in Belfast. During the 1960's, its members took an important step, when they determined to create an environment wherein they could raise their children as Irish speakers. The success of the initiative is most clearly evidenced by the steady diffusion of bilingualism throughout surrounding neighbourhoods.
The Anxious Truth : A Step-By-Step Guide To Understanding and Overcoming Panic, Anxiety, and Agoraphobia
You're anxious all the time, experiencing panic attacks over and over, and maybe afraid to leave your house or to be left alone for even a few minutes.. You are avoiding simple things like driving, eating in restaurants, attending family functions, or going to the supermarket. You are terrified of the next wave of anxiety or the next panic attack. Your anxiety problems are ruining your relationships, your family life, and your career. Your anxiety problems have you afraid, confused, lost, and feeling hopeless. How did you get here? What went wrong? You've tried so many things, but nothing has cured your anxiety? What can you do now? The Anxious Truth is a step-by-step guide to understanding ...
Psychoacoustics
Psychoacoustics: Auditory Perception of Listeners with Normal Hearing and Hearing Loss, Second Edition provides an overview of the field of psychoacoustics, with a primary focus on auditory perception. The book retains its focus on applications of psychoacoustics to clinical audiology, and its modular organization, with each chapter including relevant information around a specific topic. Within each chapter, acoustics, physiology, and perception by adult listeners with normal hearing and those with hearing loss, as they relate to that topic, are presented. The influence of hearing loss on these general auditory abilities is discussed in every chapter. Components of the book also include the ...
Tantrums and Talent
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