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Buku Ajar Public Relations & Manajemen Krisis
Buku Ajar Public Relations & Manajemen Krisis adalah panduan yang penting bagi pendidik dan dosen dalam mengajarkan konsep dasar serta praktik public relations. Materi utama meliputi pengertian, tujuan, fungsi, dan ruang lingkup pekerjaan public relations. Buku ini juga membahas aspek krusial seperti identitas, image, dan reputasi, serta mengulas definisi, karakteristik, dan sumber krisis yang mungkin terjadi. Pembaca diajak memahami strategi manajemen krisis public relations, perencanaan, model strategi, dan pengelolaan krisis. Pentingnya corporate branding, reputasi perusahaan, serta memanfaatkan budaya perusahaan saat krisis juga menjadi fokus. Terdapat penekanan pada peran public relations dalam mengatasi krisis, identifikasi publik, dan strategi komunikasi responsif. Melalui contoh praktis pembaca diberikan wawasan tentang bagaimana media relations dapat membantu menjaga reputasi dan pemulihan krisis. Buku ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dan dapat digunakan dalam kegiatan pembelajaran.
Between the Cracks
A tainted police officer attempts to regain his good name as he races to nab the elusive killer who murders MPs leaving behind a chilling calling card. Stateless and undocumented in a country that they lived all their lives, the men are exploited for someone's greed. When the opportunity arises, they strike and disappear, but will they be able to hide forever? Set in the background of modern Malaysia, this is a story of crime, passion and struggle as people of different walks of lives become victims of circumstances and Fate as they navigate through.
Video Cultures
Over the past decade, there has been a huge increase in ordinary people's access to video production technology. These essays explore the theoretical significance of this trend and its impact on society, as well as examining a wide range of case studies, from camcorders and camera phones to YouTube and citizen journalism.
Charting a Sustainable Future of ASEAN in Business and Social Sciences
This volume showcases selected conference papers addressing the sustainable future of ASEAN from the perspectives of business and social science disciplines. In addressing the 17 Sustainable Developments Goals (SDGs) envisioned by the United Nations in the domains of environment, health and well-being, posing potential means of reducing inequalities globally, the authors target specific issues and challenges confronting the fast-growing region of ASEAN and present suggestions for co-operation and commitment from governments, non-governmental organisations (NGOs) and society at large, in line with the ASEAN Vision 2020. Papers are selected from the 3rd International Conference on the Future o...
Marketing Management
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student The world of marketing is changing every day -- and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.
Going Green
The Lessons Learned Series Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out--with Lessons Learned. Concise and engaging, each volume in this new series offers twelve to fourteen insightful essays by top leaders in business, the public sector, and academia on the most pressing issues they've faced. A crucial resource for today's busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world's most talented leaders. Featuring interviews with: Christina Page, Yahoo! Inc. Jean Sweeney, 3M Tod Arbogast, Dell Inc. Peter Seligmann, Conservation International And many other top business leaders
Advanced Material Engineering - Proceedings Of The 2015 International Conference
This book represents a collection of papers presented at the 2015 International Conference on Advanced Material Engineering (AME 2015), held in Guangzhou, China. With the rapid development of industry and information technology, researchers across all fields began to discuss new ideas related to materials science and manufacturing technology. This proceedings provide a valuable insight from researchers and scientists who exchanged their ideas in the conference.
