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Consumer-Driven Demand and Operations Management Models
This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
Analytical CRM
Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.
EBOOK: Operations Management: Theory and Practice: Global Edition
EBOOK: Operations Management: Theory and Practice: Global Edition
Profit Maximization Through Customer Relationship Marketing
Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to provide practitioners, educators, and students with a deeper understanding of the wide range of issues relevant to customer centric marketing. This informative resource focuses on effective strategies and approaches to explain how companies can ensure that their marketing dollar achieves the highest...
Natural Products: Essential Resource For Human Survival
An ideal text for the natural product scientist looking for new techniques in research, this volume comprises the latest information on natural/plant resources.The comprehensive chapters cover the chemistry and pharmacology of a range of natural products — from Chinese herbal medicine to tea extracts, microbes to marine sponges, and the latest technologies to enhance the synthesis, isolation and purification of bioactive herbal compounds from these products. Adding additional value to the book are chapters on new tools in information technology that can greatly facilitate the research of natural product scientists, and the technologies available for evaluating medicinal herbal products for purity.
Incorporating Satisfaction Into Customer Value Analysis
Takes Schmittlein, Morrison and Colombo's model of customer's life-time value one step further to include customer satisfaction.
Banking 5.0
Bill Gates’ quote, “Banking is necessary, but banks are not,” showcases the opportunity for financial services digital transformation. The next transition from industry 4.0 to 5.0 will impact all sectors, including banking. It will combine information technology and automation, based on artificial intelligence, person-robot collaboration, and sustainability. It is time to analyze this transformation in banking deeply, so that the sector can adequately change to the ‘New Normal’ and a wholly modified banking model can be properly embedded in the business. This book presents a conceptual model of banking 5.0, detailing its implementation in processes, platforms, people, and partnerships of financial services organizations companies. The last part of the book is then dedicated to future developments. Of interest to academics, researchers, and professionals in banking, financial technology, and financial services, this book also includes business cases in financial services.
