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Stakeholder thinking in marketing
Stakeholder thinking in marketingStakeholder thinking is becoming a "core" part of marketing as well as other businessrelated disciplines. A search of the business source primmer database found that priorto 1995 there are 58 articles using the term stakeholder in their title and 27 academicmarketing related articles with stakeholder as a key term. The interest in stakeholdertheory has however grown rapidly, between January 2000 and November 2004 therewere 228 articles using stakeholder theory in the title and 140 academic marketingrelated journal articles that examined stakeholder issues. In fact the American Marketing Association's (AMA, 2004) new definition ofmarketing expressly incorporat...
The Feminist Spectator as Critic
This groundbreaking work in gender and performance, with a new introduction and updated bibliography
The Humana Festival
Far from the glittering lights of Broadway, in a city known more for its horse racing than its artistic endeavors, an annual festival in Louisville, Kentucky, has transformed the landscape of the American theater. The Actors Theatre of Louisville—the Tony Award–winning state theater of Kentucky—in 1976 successfully created what became the nation's most respected new-play festival, the Humana Festival of New American Plays. The Humana Festival: The History of New Plays at Actors Theatre of Louisville examines the success of the festival and theater’s Pulitzer Prize–winning productions that for decades have reflected new-play trends in regional theaters and on Broadway—the result o...
Alpha Phi Alpha
On December 4, 1906, on Cornell University’s campus, seven black men founded one of the greatest and most enduring organizations in American history. Alpha Phi Alpha Fraternity Inc. has brought together and shaped such esteemed men as Martin Luther King Jr., Cornel West, Thurgood Marshall, Wes Moore, W. E. B. DuBois, Roland Martin, and Paul Robeson. “Born in the shadow of slavery and on the lap of disenfranchisement,” Alpha Phi Alpha—like other black Greek-letter organizations—was founded to instill a spirit of high academic achievement and intellectualism, foster meaningful and lifelong ties, and racially uplift those brothers who would be initiated into its ranks. In Alpha Phi Al...
Arts Marketing Insights
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their c...
Leadership Succession and Transition for Museums and Arts Organizations
This book will help facilitate successful leadership transition in museums and arts organizations. It is commonly noted that the greatest number of airline accidents happen during takeoff and landing. The same is true for arts organizations; we are at our most vulnerable during times of transition and it is critical that staff and volunteer leadership succeed in this difficult phase. Surprisingly, staff and boards must invent the practice each time as there is currently no “how to” guide for leadership transition in the arts. The day that a CEO announces their resignation - whether of their own decision or not - is a milestone moment in an organization’s history. It is a time of high v...
Enabling Creative Chaos
In the summer of 2008, nearly fifty thousand people traveled to Nevada’s Black Rock Desert to participate in the countercultural arts event Burning Man. Founded on a commitment to expression and community, the annual weeklong festival presents unique challenges to its organizers. Over four years Katherine K. Chen regularly participated in organizing efforts to safely and successfully create a temporary community in the middle of the desert under the hot August sun. Enabling Creative Chaos tracks how a small, underfunded group of organizers transformed into an unconventional corporation with a ten-million-dollar budget and two thousand volunteers. Over the years, Burning Man’s organizers have experimented with different management models; learned how to recruit, motivate, and retain volunteers; and developed strategies to handle regulatory agencies and respond to media coverage. This remarkable evolution, Chen reveals, offers important lessons for managers in any organization, particularly in uncertain times.
Orchestra Management Handbook
Those who choose to make the orchestra enterprise their life's work face a host of challenges that have beset orchestra managers since the very beginning of the art form, alongside new challenges that continue to arise in the twenty-first century. Written for those who are contemplating jumping into the orchestra management realm, the Orchestra Management Handbook will provide a significant head-start for people entering this complicated, exciting, and challenging line of work. Whether short-term, long-term, internal, external or existential, an intentional approach to building, maintaining, and sustaining relationships must be at the core of the orchestra manager's daily routine. Few arts o...
Theatre of Good Intentions
Theatre of Good Intentions examines limitations of theatre in the creation of social and political change. This book looks at some of the reasons why achieving such goals is hard; examining what theatre can and can't do. It examines a range of applied and political theatre case studies, focusing on theatre's impact on participants and spectators.
The Nonprofit Sector
“Timely, unique, and definitive . . . not only chronicles the history of the nonprofit sector but also provides a broad but critical analysis of its current state.” —Vartan Gregorian, President, Carnegie Corporation of New York The nonprofit sector has changed in fundamental ways in recent decades. As the sector has grown in scope and size, both domestically and internationally, the boundaries between for-profit, governmental, and charitable organizations have become intertwined. Nonprofits are increasingly challenged on their roles in mitigating or exacerbating inequality. And debates flare over the role of voluntary organizations in democratic and autocratic societies alike. The Nonp...
