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Zhong Chen
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Zhong Chen 2008
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Zhong Chen
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Zhong Chen
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Jian Zhong Chen
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Case Analysis of Cognitive Switch Between Chinese and English Languages
The Chinese language contains a set of mind-sets that differ from those in English. Such differences between languages require mind-set conversion in cross-cultural communication. In applying cognitive linguistic theories to examining cross-cultural communication cases, this book explores cognitive mind-sets in English and Chinese as well as the processes of converting them from one language to another. It focuses on the principles by which a language selects its cognitive perspective based on its cultural convention, perception, and the conventional ways of representation of the world. In analyzing the linguistic rules and culturally driven cognitive motivation through an issue-driven and c...
Zhong Chen
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Yu Zhong Chen Si Lu
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CROSS-CULTURAL CASE STUDIES OF CHINESE AND ENGLISH COGNITIVE CONVERSION
The Chinese language contains cognitive stereotypes that are different from those of English. Such linguistic differences between Chinese and English require cognitive conversion in cross-cultural communication. Inapplying cognitive linguistic theories to examining cross-cultural communication cases, this book explores cognitive stereotypes in English and Chinese as well as the processes of converting them from one language to the other. It focuses on the principles by which a language selects its cognitive perspective based on its cultural traditions, perception, and representation of the world. In analyzing the linguistic rules and culturally driven cognitive motivation through an issue-dr...
Zhong-Hao Chen
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