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Content Marketing
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
Turkey's Accession to the European Union
Although Turkey has a long-held aspiration for European Union membership and has been a candidate for more than a decade, relations between the EU and Turkey have not received the attention it deserves from non-Turkish researchers thus far, and consequently the international literature on EU-Turkey relations is rather limited. In light of recent global economic and political challenges for the EU and Turkey, a need has emerged for an interdisciplinary approach to study EU-Turkey relations within the wider international political and economic context. Turkey’s Accession to the European Union: Political and Economic Challenges, edited by Belgin Akçay and Bahri Yilmaz, provides a timely over...
Digital Simulations for Improving Education: Learning Through Artificial Teaching Environments
Contains research and current trends used in digital simulations of teaching, surveying the uses of games and simulations in teacher education.
Eurasian Business Perspectives
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm.
Digital Influence
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Turkish Competition Law
Gönenç Gürkaynak illuminates the entirety of Turkish competition law in the first such treatise of its kind, spanning across the historical roots of legislation, policy, and institutions, to substantive aspects, enforcement, and procedure. All components of the law are individually discussed, with extensive references to essential case law that are further enriched by the author's vast experience in the field. The book provides a comprehensive and in-depth analysis of the competition law regime in Turkey, against the backdrop of the country's international commitments, as well as recent amendments to the law. The book is an essential guide for practitioners and academics alike, and for all interested in the future of Turkish competition law in a globalized economy. For its comparative analysis and insights, it is of value to the entire competition community.
Current Debates in Business Studies
This book is a product of the need of understanding the new debates from the perspective of business studies. First part includes the topics that define some of the contemporary issues in accounting, as well as demonstrate how accounting practices change to adapt necessities of time. Part II deals with contemporary marketing topics indicating the importance of consumer in today’s business and the necessity of understanding consumers. Finally, the last part of the book, includes writing related to new methods and approaches in operation management and production that gain importance parallel to development in industry.
Proceedings of the International Symposium for Production Research 2018
The conference aims at forming a unique platform to bring together academicians and practitioners from industrial engineering and management engineering as well as from other disciplines working on production function applying the tools of operational research and production/operational management. Topics treated include: computer aided manufacturing, industry 4.0, big data and analytics, flexible manufacturing systems, fuzzy logic, industrial applications, information technologies in production management, optimization, production economy, production planning and control, productivity and performance management, project management, quality management, risk analysis and management, supply chain management.
Asılmayıp beslenenler
Turkey; politics and government; 1960-
