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Uncover the Hidden Power of Television Programming
"Anyone who is concerned with television and print advertising effectiveness - media directors, media planners, account executives, brand managers, and market researchers - will benefit from this book."--BOOK JACKET.
Consuming Environments
This is an exploration of how much TV people watch, why they watch too much, and what they see. The authors argue that while people may have good reasons for watching television, they seem to be unaware that such habits might be harmful to their environmental health. The book examines how advertising and media companies have shaped the commercial content of most television, tracing industry motives and operations and their increasing concentration in fewer hands.
An Ad Man Ad-Libs on TV
Bob Foreman came into radio and television from an advertising agency. He days developing and sponsoring such shows as The $64,000 Question, Groucho Marx, Your Hit Parade, and dozens of others provide source material for his humorous looks at the media.
Social TV
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV ...
The Future of Television
Happen in the world of TV. Programming: Covers factors affecting programming decisions for network, cable, and satellite TV, such as financing, government regulation, mergers and acquisitions. Advertising: Examines how fractionalization of the mass market will impact everything from broadcast and narrowcast advertising, through assessing incomes and expenditures, to the genesis of paid programming. Technology: Provides a critical survey of advanced technologies that are.
Brought to You By
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Branding TV
Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999
