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Artificial Intelligence as a Disruptive Technology
Artificial intelligence (AI) is the latest technological evolution which is transforming the global economy and is a major part of the “Fourth Industrial Revolution.” This book covers the meaning, types, subfields and applications of AI, including U.S. governmental policies and regulations, ethical and privacy issues, particularly as they pertain and affect facial recognition programs and the Internet-of Things (IoT). There is a lengthy analysis of bias, AI’s effect on the current and future job market, and how AI precipitated fake news. In addition, the text covers basics of intellectual property rights and how AI will transform their protection. The author then moves on to explore international initiatives from the European Union, China’s New Generation Development Plan, other regional areas, and international conventions. The book concludes with a discussion of super intelligence and the question and applicability of consciousness in machines. The interdisciplinary scope of the text will appeal to any scholars, students and general readers interested in the effects of AI on our society, particularly in the fields of STS, economics, law and politics.
The Modern AI Marketer
NOTE FROM AUTHOR: This book was written prior to the release of ChatGPT. For the most up-to-date insights, please consider purchasing the latest books in the AI Modern Marketer Series: In the GPT Era and Guide to Gen AI Prompts. In these two books, you'll understand AI's implications on Marketing and discover a list of effective sales and marketing prompts you can use immediately. Thank YOU- Pam ------------- The Modern AI Marketer will take you on a journey starting with the history of AI, AI applications in modern marketing, and how to drive AI initiatives at work. It also includes useful resources such as books, podcasts, and blogs to further expand your AI knowledge. You will see multiple use cases such as how to apply them as a valuable marketing or sales enablement marketing management tool. This eBook is for marketers, and sales professionals, who work directly in or support marketing strategy development, outbound marketing, demand generation, content marketing, account-based marketing, and sales enablement. If you don't know much about AI and what to know what make of it as a marketer and sales professional, check this book out!
Artificial Intelligence for Marketing
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their adva...
The Oracle
Fears of a weaponized blockchain become reality when a software developer races to deactivate the rogue smart contract targeting him for assassination. Life is comfortable for a prominent, if schlubby, developer at a New York City blockchain company. That is, until FBI Special Agent Diane Duménil seeks his help against a bewildering threat: The Delphians, worshippers of the god Apollo, have launched a rogue program on a blockchain. It’s offering a crypto bounty to assassinate a European archaeology professor. The developer brushes off the danger until he learns the next target: Himself. Mythical antiquity collides with a near-future cyberworld as The Oracle’s unassuming hero and his FBI partner race against time to dismantle the Delphians’ murderous blockchain software. Theirs is a whirlwind tale of oracles ancient and modern, vanished antiquities and conjured crypto billions, cybercriminals and digital idealists—narrated by a cynical hero normally more concerned with dark chocolate than the consequences of the technologies he’s pioneering. What happens when the crypto ideals of privacy and truth might cost human lives—especially your own?
Data-Driven Intelligent Business Sustainability
Data-driven decision making is crucial for ensuring the long-term sustainability of businesses and economic growth. While rapid technological advancements have enabled the collection and analysis of data on an unprecedented scale, businesses face challenges in adopting evidence-based decision making. Data-Driven Intelligent Business Sustainability is a comprehensive guide that examines the challenges and opportunities presented by data-driven decision making. It covers new technologies like blockchain, IoT, and AI, explores their potential for sustainable business success, and provides guidance on managing cybersecurity threats. The book also includes case studies and examples of successful implementations of data-driven decision making, making it a practical resource for those seeking to upskill or reskill in this field. Targeted at computer science and engineering professionals, researchers, and students, the book provides valuable insights into the role of data-driven decision making in business sustainability, helping businesses achieve long-term success.
Cats, Carpenters, and Accountants
An expansive case for bibliography as infrastructure in information science. Cats, Carpenters, and Accountants argues that bibliography serves a foundational role within information science as infrastructure, and like all infrastructures, it needs and deserves attention. Wayne de Fremery’s thoughtful provocation positions bibliography as a means to serve the many ends pursued by information scientists. He explains that bibliographic practices, such as enumeration and description, lie at the heart of knowledge practices and cultural endeavors, but these kinds of infrastructures are difficult to see. In this book, he reveals them and the ways that they formulate information and meaning, arti...
Fourth Revolution and the Bottom Four Billion
Products and services based on advanced technologies such as artificial intelligence and blockchain are normally considered to be for rich consumers in advanced countries. Fourth Revolution and the Bottom Four Billion demonstrates how marginalized and vulnerable groups with limited resources can also benefit from these technologies. Nir Kshetri suggests that the falling costs and the increased ease of developing and deploying applications based on these technologies are making them more accessible. He illustrates how key emerging technologies are transforming major industries and application areas such as healthcare and pandemic preparedness, agriculture, finance, banking, and insurance. The...
Marketing 2.0: The Age of Artificial Intelligence for Marketing
In the dynamic landscape of marketing, Artificial Intelligence (AI) emerges as a game-changer. This book explores the intersection of neuroscience, technology, and consumer behaviour. It emphasizes the mobile revolution, where hyper-personalization becomes paramount. SMS, often overlooked, emerges as a strategic tool for engaging consumers. AI’s role in marketing transformation is dissected, highlighting its ability to optimize data utilization and enhance customer experiences. By diversifying channels and prioritizing owned platforms, brands can navigate this AI-powered age while respecting privacy.
Applied Artificial Intelligence
This bestselling book gives business leaders and executives a foundational education on how to leverage artificial intelligence and machine learning solutions to deliver ROI for your business.
