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Manajemen Pemasaran
Era industri 4.0 di Indonesia mengalami perkembangan yang pesat, hal ini dapat dilihat dengan dibukanya peluang bagi para investor asing untuk menanamkan modalnya di Indonesia. Seiring semakin banyaknya perusahaan berdiri, maka semakin banyak juga barang dan jasa yang tersebar di pasar. Sehingga timbul masalah di dalam perusahaan yaitu bagaimana supaya barang hasil produksinya dapat diterima oleh konsumen. Perusahaan yang benar-benar memahami bagaimana konsumen memberikan jawaban terhadap ciri-ciri barang yang berbeda harganya, daya tarik penjualannya dan lain-lain akan memperoleh keuntungan lebih banyak. Hal tersebut akan mendorong perusahaan untuk membuat barang yang dapat memenuhi keingin...
Ekonomi Sumber Daya Manusia
Ekonomi sumber daya manusia (Ekonomi Ketenagakerjaan) merupakan bagian dari ilmu ekonomi yang mengkaji serta menganalisis pembentukan dan pemanfaatan sumber daya manusia. Ilmu ini memiliki hubungan yang sangat erat dengan pembangunan ekonomi. Di sisi lain, dalam ekonomi sumber daya manusia juga akan dibahas tentang bagaimana perilaku pengusahaperorangan maupun secara agregatif dalam usahanya memperoleh pekerja yang sesuai dengan kebutuhannya dan tetap didasarkan atas pertimbangan memperoleh laba ataupun keuntungan optimal (kerugian minimal). Sumber daya manusia (SDM) merupakan aset penting untuk mendorong pembangunan ekonomi nasional, termasuk di sektor industri. Dengan SDM yang terampil, ma...
Technopreneurship : Inovasi Bisnis di Era Digital
Dalam dunia globalisasi ekonomi yang berkembang pesat saat ini, kemajuan ilmu pengetahuan dan teknologi pun berlangsung sangat cepat. Ilmu Pengetahuan adalah kompetensi inti dalam mengumpulkan harta kekayaan. Bahkan pada pertengahan abad ke-20 sudah bisa terlihat bahwa ternyata ilmu pengetahuan dan teknologi sebagai sumber dari harta. Seni berwirausaha memiliki potensi untuk menciptakan sebuah pengetahuan dan inovasi dalam industri berbasis teknologi informasi. Sebagai seorang pengusaha/wirausaha harus bisa menemukan cara terbaik untuk melihat sebuah peluang dengan memanfaatkan ilmu pengetahuan dan inovasi berbasis teknologi dalam seni berwirausaha. Pokok-pokok bahasan dalam buku ini mencaku...
Sustainability Disclosure
This volume aims at analysing the main tools, frameworks and issues concerning sustainability disclosure. Particular emphasis is given to the Integrated Reporting, with the aim to identify its antecedents, use within companies, as well as its implementation issues, strengths and weaknesses.
Contemporary Issues in Business and Economics
This book is a collection of high-impact papers accepted and presented at the 2019 Vietnam’s Business and Economics Research Conference (VBER2019) organised by Ho Chi Minh City Open University held on 18th–20th July 2019. The Special Issue is associated with a broad coverage of the contemporary issues in Business and Economics in Vietnam and other emerging markets reflecting a key theme of VBER2019: Vietnam’s Place in the Asia Pacific Region. A total of 14 papers were published from more than the 120 submissions to the VBER2019 Conference. Published papers had been undergone a rigorous reviewing process conducted by the Journal of Risk and Financial Management. The papers incorporated ...
If You Believe in Mermaids... Don't Tell
Some things you just can't say, even to your parents. "Dad, did you ever want to be a mermaid?" Nope. Don't say it. Not if you're a boy. You gotta keep it inside. Maybe thirteen-year-old Todd Winslow is the best diver at summer camp. If only diving could save him. Underwater is a much kinder world, a secret mermaid world that no one else can know about - not Dad, and definitely not Brad, the camp's numero uno bad boy. Todd tries to fit in, playing nice with flirty model-wannabe Sylvie and shunning nature-nerd Olivia - but you can only fool people for so long. Brad is watching every move, ready to expose all that's different about Todd. Then there's the doll thing. And Dad finds out. How will...
Earth Dance
"Earth Dance," the story of four generations of Balinese women, centers on conflicts that arise between the demands of caste and personal desires. Narrated by Ida Ayu Telaga, a Balinese woman in her thirties, the novel shows Balinese women-as depicted by her mother, grandmother and female peers-to be motivated by two factors: the yearning to be beautiful, and the desire for a high-caste husband. Headstrong Telaga defies her mother's wishes and marries the man of her dreams, who is a commoner. Thus, in a reversal of societal expectations, as shown in the novel by images of women who aspire to "liberation" through "marrying up," Telaga's emancipation is implicitly characterized as a move downwards, through transformation to the status of a commoner. "Earth Dance" also reveals that-like high-caste status-beauty, too, has a price. Behind the thick, glossy hair and golden complexion, lies a web of jealousy, derision and intrigue. Telaga, whose life is controlled by her mother's avarice, her mother-in-law's bitterness and the greed of her sister-in-law, has frequent cause to wonder: "Is this what it means to be a woman?"
Selling Today: Partnering to Create Value, Global Edition
For courses in Sales and Personal Selling. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople. The full text downloaded to your...
