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Manajemen Pemasaran
Era industri 4.0 di Indonesia mengalami perkembangan yang pesat, hal ini dapat dilihat dengan dibukanya peluang bagi para investor asing untuk menanamkan modalnya di Indonesia. Seiring semakin banyaknya perusahaan berdiri, maka semakin banyak juga barang dan jasa yang tersebar di pasar. Sehingga timbul masalah di dalam perusahaan yaitu bagaimana supaya barang hasil produksinya dapat diterima oleh konsumen. Perusahaan yang benar-benar memahami bagaimana konsumen memberikan jawaban terhadap ciri-ciri barang yang berbeda harganya, daya tarik penjualannya dan lain-lain akan memperoleh keuntungan lebih banyak. Hal tersebut akan mendorong perusahaan untuk membuat barang yang dapat memenuhi keingin...
Technopreneurship : Inovasi Bisnis di Era Digital
Dalam dunia globalisasi ekonomi yang berkembang pesat saat ini, kemajuan ilmu pengetahuan dan teknologi pun berlangsung sangat cepat. Ilmu Pengetahuan adalah kompetensi inti dalam mengumpulkan harta kekayaan. Bahkan pada pertengahan abad ke-20 sudah bisa terlihat bahwa ternyata ilmu pengetahuan dan teknologi sebagai sumber dari harta. Seni berwirausaha memiliki potensi untuk menciptakan sebuah pengetahuan dan inovasi dalam industri berbasis teknologi informasi. Sebagai seorang pengusaha/wirausaha harus bisa menemukan cara terbaik untuk melihat sebuah peluang dengan memanfaatkan ilmu pengetahuan dan inovasi berbasis teknologi dalam seni berwirausaha. Pokok-pokok bahasan dalam buku ini mencaku...
Ekonomi Sumber Daya Manusia
Ekonomi sumber daya manusia (Ekonomi Ketenagakerjaan) merupakan bagian dari ilmu ekonomi yang mengkaji serta menganalisis pembentukan dan pemanfaatan sumber daya manusia. Ilmu ini memiliki hubungan yang sangat erat dengan pembangunan ekonomi. Di sisi lain, dalam ekonomi sumber daya manusia juga akan dibahas tentang bagaimana perilaku pengusahaperorangan maupun secara agregatif dalam usahanya memperoleh pekerja yang sesuai dengan kebutuhannya dan tetap didasarkan atas pertimbangan memperoleh laba ataupun keuntungan optimal (kerugian minimal). Sumber daya manusia (SDM) merupakan aset penting untuk mendorong pembangunan ekonomi nasional, termasuk di sektor industri. Dengan SDM yang terampil, ma...
Sustainability Disclosure
This volume aims at analysing the main tools, frameworks and issues concerning sustainability disclosure. Particular emphasis is given to the Integrated Reporting, with the aim to identify its antecedents, use within companies, as well as its implementation issues, strengths and weaknesses.
The Travels in Tartary Thibet and China
Originally published in 1844, this book details the journey of a British missionary, explorer, and amateur botanist through the remote regions of Tartary, Tibet, and China. Filled with colorful descriptions of the people, landscapes, and cultures encountered along the way, it also includes detailed observations of local flora and fauna. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Retail Marketing Management
For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach. This book is seen as one of the few that fully integrates retailing and marketing.
Contemporary Issues in Business and Economics
This book is a collection of high-impact papers accepted and presented at the 2019 Vietnam’s Business and Economics Research Conference (VBER2019) organised by Ho Chi Minh City Open University held on 18th–20th July 2019. The Special Issue is associated with a broad coverage of the contemporary issues in Business and Economics in Vietnam and other emerging markets reflecting a key theme of VBER2019: Vietnam’s Place in the Asia Pacific Region. A total of 14 papers were published from more than the 120 submissions to the VBER2019 Conference. Published papers had been undergone a rigorous reviewing process conducted by the Journal of Risk and Financial Management. The papers incorporated ...
What Mother Never Told Me
Parris McKay goes to France in search of her mother, but the meeting opens old wounds for both. Parris finds solace in two new friends who, like her, are coming to terms with a legacy of long-buried secrets.
