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Translation and Tourism
This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.
Mathematics in the Primary School
National Curriculum guidelines emphasise knowledge, understanding and skills. The author, an internationally recognised authority, provides teachers with a clear explanation of these principles, and explains the relation between understanding and skills, and describes their application to the teaching of mathematics. The book contains numerous activities to show how mathematics can be learnt in the primary classroom with understanding and enjoyment, including: * formation of mathematical concepts * construction of knowledge * contents and structure of primary mathematics
Educating Caroline
Lady Caroline Linford is horrified to discover... her fiancé, the Marquis of Winchilsea, in the arms of another woman. Unfortunately, Victorian society considers such masculine peccadilloes a trifle; canceling their imminent wedding would be unthinkable. But Caroline's wish is for the man she is to marry to desire only her...and she seeks lessons in the art of romance from the best teacher: London's most notorious rake. Braden Granville may be a famous lover... but he has no intention of taking part in Caroline's scheme -- until he learns she has something he wants: the name of his own unfaithful fiancée's lover. As their passionate tutelage begins, sparks fly -- and the lines between teacher and student fall away. Now there is just one last lesson to learn: on the subject of true love, the heart chooses its own unpredictable ways.
Creativity and Learning
Chapters 1, 6 and 8 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Teacher's Strategies
None
Proceedings of International Conference on Communication and Artificial Intelligence
This book is a collection of best selected research papers presented at the International Conference on Communication and Artificial Intelligence (ICCAI 2020), held in the Department of Electronics & Communication Engineering, GLA University, Mathura, India, during 17–18 September 2020. The primary focus of the book is on the research information related to artificial intelligence, networks, and smart systems applied in the areas of industries, government sectors, and educational institutions worldwide. Diverse themes with a central idea of sustainable networking solutions are discussed in the book. The book presents innovative work by leading academics, researchers, and experts from industry.
Natural Resources and Sustainable Development
Selected, peer reviewed papers from the 2011 International Conference on Energy, Environment and Sustainable Development (ICEESD 2011), October 21-23, 2011, Shanghai, China
