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Marketing the Sports Organisation
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,
Olympic Marketing
The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has driven the promotion, financial security and stability of the Olympic movement. This book explains how the principles of Olympic marketing can be applied in other areas of sports marketing and management.
Arromanches
Why use an artificial port? This book describes how they were made and assembled, the risks and chances involved, together with questions and answers to determine and explain this titanesque enterprise to produce prefabricated ports.
Routledge Handbook of Sports Sponsorship
This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers
Barcelona 92
Barcelona 92: A Legacy Case Study examines the effects of the organisation of Barcelona’s Olympic Games in 1992. Divided into five compelling chapters, the authors discuss issues concerning the definition of legacy, whilst also presenting new models of legacy management and measurement methods, and providing an in-depth examination of sporting, economic and social dimensions. This book offers the most significant studies and research on the 92 Olympics to date, presenting cutting-edge proposals for comparing different Olympic hosting cities into the future.
Must Have. Nice to Have
Written by major sports event organizer Filippo Bazzanella and sports communications/operations manager Egon Theiner, "Must Have, Nice to Have!" examines how major sports events are organized and gives an in-depth look into the synergies between sports, media, politics and business. It documents the excesses, wasted public investments, abandoned stadiums and "white elephant" projects that have been made in the name of sporting excellence in recent years, and that have caused increasing controversy. In addition, it discusses the often negative public attitudes toward event bidding and staging currently prevalent in many parts of the globe, and offers a practical response to the measures annou...
Routledge Handbook of Sports Event Management
From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events. The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. Each chapter addresses a specifi...
Global Sport Marketing
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
International Cases in the Business of Sport
Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and manage...
