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Routledge Handbook of Sports Sponsorship
This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers
Autonomy of Sport in Europe
Given the impact that successive court rulings have had on the organisation of the sports movement in the past 15 years, the autonomy of non-governmental sports organisations has become a highly topical concern in Europe. It is also closely related to the issue of governance, the subject of previous Council of Europe studies. The Enlarged Partial Agreement on Sport (EPAS) decided to explore the concept of autonomy in greater depth by studying the conceptual, political, legal, economic and psycho-sociological aspects of the subject. This study was carried out at the request of the EPAS by the Swiss Graduate School of Public Administration (IDHEAP) on the basis of a questionnaire sent to public authorities in charge of sport and to national and international umbrella sports organisations. In addition to an analysis of the data obtained, documents produced by public authorities and sports organisations on this emerging issue are presented. This study contributes to a better understanding of the concept of autonomy and offers a clear picture of the issues involved.
Olympic Marketing
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympi...
Developing Sport Expertise
An athlete’s development from ‘ordinary’ talent to elite accomplishment in sport is a long one. The emergence and fine tuning of high level sport skills takes place in increments over many years and is a journey that fascinates sport scientists, sports coaches and sports fans alike. Developing Sports Expertise, the first available textbook for undergraduates in sports skills development, examines the science behind sports skill acquisition and explores the application of science to optimal sports training, and talent identification. The text also contains Coaches Corner insets throughout to provide effective day-to-day advantage based on in the text. Edited by three of the world’s leading scientists in sports skills acquisition and with contributions from both world class coaches and cutting edge researchers, this textbook provides comprehensive, authoritative guide to the field.
Conditions of Children's Talent Development in Sport
This is a comprehensive study of sports impact on childhood skill acquisition. The text takes multiple factors into account, including activities in which children participate during their development, and personal and social variables that affect their growth. Authorities in the fields of sport psychology and motor development and learning share their insights in each chapter, guaranteeing a comprehensive exploration of childrens talent development through sport. The book is structured around the fourth stage of talent development research, which takes into account not only practice activities, but also the importance of play and the sampling of various sports throughout childhood. This stage considers psychosocial influences as well as training aspects. Chapters cover a variety of topics, such as implicit motor learning, self-efficacy, perfectionisms impact on emerging talent in youth, and the influence of coaches, peers, and family members.
Fair Play in Sport
Fair Play in Sport presents a critical re-working of the classic ideal of fair play and explores its practical consequences for competitive sport. By linking general moral principles and practical cases, the book develops a contemporary theory of fair play. The book examines many of the key issues in the ethics of sport, including: * fairness and justice in sport * moral and immoral interpretation of 'athletic performance' * what makes a 'good competition' * the key values of competitive sport. The notion of fair play is integral to sport as we know and experience it, and is commonly seen as a necessary ethos if competitive sport is to survive and flourish. Fair Play in Sport provides an invaluable guide to the subject for all those with an interest in ethics and the philosophy of sport.
Horror and Science Fiction Films IV
This fourth title in a unique series that combines reference and analytical qualities in chronicling the horror and science fiction genres, Horror and Science Fiction Films IV brings the earlier three volumes in the series up to date, concentrating on the period from 1984-1994, as well as updating entries from the previous volumes and adding newly-discovered titles from 1900-1983. Entries in the main list include credits, cast, synopsis, and annotation. The introduction lists 1995 releases in the genres and 1996 releases through the summer, cites the more memorable films in the genres for both the current period and 1900-1984, and serves as an index to key titles in the main list, including ...
La gestión del sponsoring deportivo (Bicolor)
El deporte y el sponsoring se relacionan en un sistema complejo en el que interaccionan poseedores de derechos, organizadores de eventos, organizaciones deportivas, deportistas, patrocinadores, medios de comunicación, agencias, colectividades, etc. Este libro se centra en la problemática de la gestión de los diferentes actores del sponsoring deportivo. Así, se analizan los principios estratégicos y operativos del sponsoring a partir de su evolución en los últimos treinta años. Se estudia el concepto de evento deportivo desde la perspectiva jurídica y los derechos a considerar, para definir y garantizar las relaciones jurídicas entre los sujetos participantes implicados en un evento deportivo determinado. Se analizan la estrategia y la práctica del sponsoring relacionados con el proceso de comunicación persuasiva. Se desarrollan los aspectos jurídicos y comerciales relacionados con los contratos de sponsoring. Y, por último, se presenta un caso práctico ficticio, que se sitúa desde la doble perspectiva del titular de los derechos y la empresa patrocinadora, para analizar la puesta en práctica estratégica y operativa.
Child Welfare in Football
Sport and those who run it have an important duty to ensure the safety and wellbeing of young participants. This text presents the findings of a unique research project into the experiences of a wide range of stakeholders in contemporary youth soccer, exploring crucial issues of child protection, social policy, and the culture and governance of sport. It covers: The youth soccer context — twenty-first century family life, the sports policy background, and the organisation, governance and culture of the English game Research findings — the experiences of children and young people, parents and carers, coaches, teachers, referees, Child Protection Officers, Football Development Officers, an...
