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Thinking the Poetic Measure of Justice
A new reading of justice engaging the work of two philosophical poets who stand in conversation with the work of Martin Heidegger. What is the measure of ethics? What is the measure of justice? And how do we come to measure the immeasurability of these questions? Thinking the Poetic Measure of Justice situates the problem of justice in the interdisciplinary space between philosophy and poetry in an effort to explore the sources of ethical life in a new way. Charles Bambach engages the works of two philosophical poets who stand as the bookends of modernityFriedrich Hölderlin (17701843) and Paul Celan (19201970)offering close textual readings of poems from each that define and express...
Marketing the Moon
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations ca...
The Ultimate Engineer
From the late 1950s to 1976, the U.S. human spaceflight program advanced as it did largely due to the extraordinary efforts of Austrian immigrant George M. Low. Described as the "ultimate engineer" during his career at NASA, Low was a visionary architect and leader from the agency's inception in 1958 to his retirement in 1976. As chief of manned spaceflight at NASA, Low was instrumental in the Mercury, Gemini, and Apollo programs. At the end of his NASA career, Low was one of the leading figures in the development of the Space Shuttle in the early 1970s, and he was instrumental in NASA's transition into a post-Apollo world. Chronicling Low's escape from Nazi-occupied Austria to his helping land a man on the moon, The Ultimate Engineer sheds new light on one of the most fascinating and complex personalities of the golden age of U.S. human space travel.
The Guerrilla Marketing Handbook
Marketing strategy for maximum return, for large & small businesses.
Performing Flight
Performing Flight sheds new light on moments in the history of US aviation and spaceflight through the lens of performance studies. From pioneering aviator Bessie Coleman to the emerging industry of space tourism, performance has consistently shaped public perception of the enterprise of flight and has guaranteed its success as a mode of entertainment, travel, research, and warfare. The book reveals fundamental connections between performance and human aviation and space travel over the past 100 years, beginning with the early aerial entertainers known as barnstormers (named after itinerant 19th century theater troupes) to the performative history of the Enola Gay and its pilot Paul Tibbets,...
The New Rules of Sales and Service
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way busi...
Second Takes
Second Takes presents the history of English language cinema by focusing on cinematic remakes and on how cinema has been replaced by new forms of "media." Remakes, with their innate plurality, offer the most substance for concentrated cultural analysis of how movies reflect and shape American culture. Analyzing the archetypes that recur in this culture reveals how movies are an increasingly dangerous surrogate for the actual. Close readings are presented of such works as popular favorites as Cronenberg's Crash, Disney's The Parent Trap, Ferrara's Bad Lieutenant, Hitchcock's Psycho, Kubrick's A Clockwork Orange, Lynch's Twin Peaks (the film) and Welles' The Magnificent Ambersons, while unearthing pictures ripe for rediscovery such as One More Tomorrow, Strange Illusion and Andy Warhol's Vinyl. Instructors considering this book for use in a course may request an examination copy here.
Everyone's Gone to the Moon
Much has been written about the legendary flight of Apollo 11 and mankind’s first tentative steps into deep space. It’s often said that the world stopped, watching in awe as the crew of Apollo 11 completed their mission. It is true that in that moment, almost everyone had virtually gone to the moon as people around the world gazed in wonderment at the grainy black-and-white images of Neil Armstrong taking that first step onto the surface of another world. But that was a fleeting moment and just as quickly, the moment was gone– wars raged on, protestors filled the streets, and average Americans went back to their daily lives. Everyone’s Gone to the Moon is a week-by-week journey throu...
John Houbolt
In May 1961, President Kennedy announced that the United States would attempt to land a man on the moon and return him safely to the earth before the end of that decade. Yet NASA did not have a specific plan for how to accomplish that goal. Over the next fourteen months, NASA vigorously debated several options. At first the consensus was to send one big rocket with several astronauts to the moon, land and explore, and then take off and return the astronauts to earth in the same vehicle. Another idea involved launching several smaller Saturn V rockets into the earth orbit, where a lander would be assembled and fueled before sending the crew to the moon. But it was a small group of engineers l...
