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Didactic Audiovisual Translation and Foreign Language Education
"This book offers an updated and comprehensive view of the possibilities of didactic audiovisual translation (didactic AVT or DAT) in language education, by presenting the methodological bases that support its pedagogical use at all levels of linguistic proficiency, as well as in different educational stages and contexts. The volume defines the main didactic AVT modes, accompanied by general recommendations, specific guidelines, complete sample lesson plans and sequences, and models for assessment. Didactic AVT is described in this book as an effective pedagogical resource that can improve students' language competence and trigger core factors in education, such as learners' motivation and e...
Evaluation of Translation Technology
This collection of scholarly articles asks the question How useful is translation technology? Pointing to the need for a widely used and reliable way to test the efficiency of language translation programs, the presenters show that commercial tools such as translation memories and translation workbenches are popular, and their developers find them useful in terms of productivity, consistency, or quality. However, these claims are rarely proven using objective comparative studies, and this group describes several new statistical approaches to more rigorous evaluation methods. -- Product Description.
The Affective Dimension in English-Medium Instruction in Higher Education
"This book offers a timely investigation into the impact of affective factors on learning in English-medium instruction. It explores topics including motivation, anxiety, emotions, willingness to communicate and teacher beliefs, providing insights into the field from anglophone, non-anglophone, monolingual, multilingual and migration contexts"--
13th Conference on British and American Studies
This volume brings together a selection of papers in linguistics presented at the 13th edition of the Conference on British and American Studies. Structured into three chapters, the studies included here are illustrative for the different perspectives, methodologies, and research traditions in the investigation of language-related phenomena. The first chapter, “Language Change and Cross-Linguistic Analysis”, is mainly concerned with the external and internal catalysts for language change, and with a number of morphosyntactic and semantic particularities of Romanian, set in contrast with other languages. Aspects related to first or second language learning and language as an instrument of thought form the content of the second chapter, “Language Acquisition, Teaching and Processing”. The focus of the final chapter, “Pragmatics, Translation, and the Negotiation of Meaning”, is language as an instrument of power and (self-)communication.
Media Across Borders
What happened when Sesame Street and Big Brother were adapted for African audiences? Or when video games Final Fantasy and Assassins’ Creed were localized for the Spanish market? Or when Sherlock Holmes was transformed into a talking dog for the Japanese animation Sherlock Hound? Bringing together leading international scholars working on localization in television, film and video games, Media Across Borders is a pioneering study of the myriad ways in which media content is adapted for different markets and across cultural borders. Contributors examine significant localization trends and practices such as: audiovisual translation and transcreation, dubbing and subtitling, international fra...
Audiovisual Translation
Audiovisual translation is the fastest growing strand within translation studies. This book addresses the need for more robust theoretical frameworks to investigate emerging text- types, address new methodological challenges (including the compilation, analysis and reproduction of audiovisual data), and understand new discourse communities bound together by the production and consumption of audiovisual texts. In this clear, user- friendly book, Luis Pérez-González introduces and explores the field, presenting and critiquing key concepts, research models and methodological approaches. Features include: • introductory overviews at the beginning of each chapter, outlining aims and relevant ...
Translation and the Reconfiguration of Power Relations
This volume presents translation as a powerful activity by revisiting the roles of translators and interpreters and the contexts of translation and interpreting in societies affected by globalization and migration. The articles cover topics such as the impact languages have on translation, the institutional constraints in the context of translation, and the challenges within the framework of multimodal translation. In recent years, questions of power in translation have emerged. In such a context, the book presents new research paths that can be related to some of the most discussed issues of recent years in Translation Studies. The contributors are 14 PhD students who investigate the power relations in the context of censorship, ideology, localization, multimodal translation, English as a lingua franca in translation, mandatory genres, and translation by non-professional subject-matter translators. (Series: Representation - Transformation. Translating across Cultures and Societies - Vol. 7)
Endangered Languages in the 21st Century
Endangered Languages in the 21st Century provides research on endangered languages in the contemporary world, the challenges still to be faced, the work still to be done, and the methods and practices that have come to characterize efforts to revive and maintain disadvantaged indigenous languages around the world. With contributions from scholars across the field, the book brings fresh data and insights to this imperative, but still relatively young, field of linguistics. While the studies acknowledge the threat of losing languages in an unprecedented way, they focus on cases that show resilience and explore paths to sustainable progress. The articles are also intended as a celebration of th...
Enhancing Video Game Localization Through Dubbing
This book addresses the hot topic in audiovisual translation (AVT) of video game localization through the unique perspective of dubbing, an area which has so far received relatively little scholarly focus. The author analyses the main characteristics of video game localization within the context of English-Spanish dubbing, and emphasizes the implications for research and localization as a professional practice. The book will appeal to translation studies scholars and students, as well as AVT professionals looking to understand localization processes from a systematized approach.
Translation and Localisation in Video Games
This book is a multidisciplinary study of the translation and localisation of video games. It offers a descriptive analysis of the industry – understood as a global phenomenon in entertainment – and aims to explain the norms governing present industry practices, as well as game localisation processes. Additionally, it discusses particular translation issues that are unique to the multichannel nature of video games, in which verbal and nonverbal signs must be cohesively combined with interactivity to achieve maximum playability and immerse players in the game’s virtual world. Although positioned within the theoretical framework of descriptive translation studies, Bernal-Merino incorporates research from audiovisual translation, software localisation, computer assisted translation, comparative literature, and video game production. Moving beyond this framework, Translation and Localisation in Video Games challenges some of the basic tenets of translation studies and proposes changes to established and unsatisfactory processes in the video game and language services industries.
