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Advertising Media Planning
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Myopia and Glaucoma
This book serves as an introductory reference on clinical aspects of glaucoma and myopia, providing essential guidelines for diagnosis and monitoring of glaucoma progression in patients, especially those with high myopias. Many clinical studies are presented by leading experts in the field in an accessible style, making the content suitable not only for ophthalmologists but also for optometrists and certified orthoptists as well as for students. The relation between myopia and glaucoma has been the subject of many clinical trials and population-based studies. Most of the data has suggested that moderate to high myopia is associated with increased risk of primary open-angle glaucoma, normal t...
Corneal Surgery
Part. 1 Introduction to corneal function and surgery -- Part. 2 Testing and measuring corneal function -- Part. 3 Ocular surface surgery and reconstruction -- Part. 4 Techniques in corneal transplantation -- Part. 5 Special situations in corneal surgery -- Part. 6 Surgical correction of refractive errors.
Chandler and Grant's Glaucoma
Chandler and Grant’s Glaucoma—one of the field’s seminal texts on the medical practice and surgical management of glaucoma, now in its Sixth Edition—includes the latest updates in an area that is currently experiencing a surge of innovation. Edited by Drs. Malik Y. Kahook and Joel S. Schuman and with writings from the late Dr. David L. Epstein and more than 80 contributors, Chandler and Grant’s Glaucoma, Sixth Edition brings together the experience of world-class glaucoma experts who belong to a long line of surgeons trained using the teachings of the original authors of this classic work. Each chapter has been meticulously edited and updated from the previous edition, while mainta...
Non-Obstetric Surgery During Pregnancy
As minimally invasive surgical techniques evolve, the outlook for patients continues to brighten. This is also true for pregnant women experiencing conditions requiring surgical intervention during gestation. A physician’s ability to identify potential risk factors in pregnant patients that present pre-op directly corresponds with their success in monitoring patients in post-op for adverse obstetric outcomes from non-obstetric surgeries. The utilization of laparoscopic techniques during surgery for pregnant patients has decreased the risk of fetal complications and increased the positive outlook for the duration of the pregnancy. This text is designed to present a minimally invasive approa...
Handbook of Clinical Nutrition and Aging
This work provides a comprehensive overview of clinical disorders that can seriously affect and be affected by nutrition and will enable practitioners to address the nutritional aspects of their patients' therapy.
Glaucoma
Recent dramatic advances in diagnosis, as well as medical and surgical treatment, mean that you can offer your glaucoma patients more timely and effective interventions. This brand-new clinical reference delivers the comprehensive, expert guidance you need to make optimal use of these new approaches.online, in print, and on video on DVD Get in-depth guidance on all aspects of adult and pediatric glaucoma with one volume devoted to diagnosis and medical treatment, and another that focuses on surgical techniques.
Hyperopia and Presbyopia
Examining established and emerging treatments for the correction of hyperopia and presbyopia, this reference offers guidance on technologies such as thermal or conductive keratoplasty, corneal implants, laser scleral relaxation, scleral expansion rings, intraocular lenses, and LASIK modifications.
The Ophthalmic Assistant E-Book
Freeman, is your go-to resource for practical, up-to-date guidance on ocular diseases, surgical procedures, medications, and equipment, as well as paramedical procedures and office management in the ophthalmology, optometry, opticianry or eye care settings. Thoroughly updated content and more than 1,000 full-color illustrations cover all the knowledge and skills you need for your day-to-day duties as well as success on certification and recertification exams. This comprehensive text provides essential learning and practical guidance for ophthalmic assistants, technicians, medical technologists, physician assistants, and all others involved in ocular care, helping each become a valuable asset...
