Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Sentience: The Coming AI Revolution and the Implications for Marketing
Each technological epoch is built on top of the previous. The advent of computers allowed the advent of the internet, which in-turn allowed for the advent of social. The next epoch is increasingly considered to be the AI (Artificial Intelligence) revolution- where the world's information is hierarchically ordered to create what is, ostensibly, consciousness but with intelligence greater than every living human being on the planet. In effect, the internet is set to wake up. This is the endeavor of a number of organizations, with Google leading the charge. Ray Kurzweil, the head of engineering at Google, thinks they will get there by 2029. In the run up to this there are many applications that...
NV Magazine
None
Plunkett's Entertainment and Media Industry Almanac 2008
A market research guide to the entertainment and media industry. It contains trends, statistical tables, and an industry glossary. It also includes one page profiles of entertainment and media industry firms, including addresses, phone numbers, executive names.
Siempre!.
None
The B Corp Handbook
Join a Growing movement: Learn how you can join a fast-growing global movement to redefine success in business—led by well-known icons like Patagonia and Ben & Jerry’s as well as disruptive upstarts like Warby Parker and Etsy—recently covered by the New York Times, the Economist, the Wall Street Journal, Entrepreneur, and Inc. Build a better business: Drawing on best practices from 100+ B Corps, this book shows that using business as a force for good can help distinguish your company in a crowded market, attract and retain the best employees, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a ...
Sports Publicity
With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.
