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Sentience: The Coming AI Revolution and the Implications for Marketing
Each technological epoch is built on top of the previous. The advent of computers allowed the advent of the internet, which in-turn allowed for the advent of social. The next epoch is increasingly considered to be the AI (Artificial Intelligence) revolution- where the world's information is hierarchically ordered to create what is, ostensibly, consciousness but with intelligence greater than every living human being on the planet. In effect, the internet is set to wake up. This is the endeavor of a number of organizations, with Google leading the charge. Ray Kurzweil, the head of engineering at Google, thinks they will get there by 2029. In the run up to this there are many applications that...
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Brand You Economics
Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. In fact, mistakes can be almost impossible to fix. Brand You Economics highlights what influences a brand's performance so you can determine how your brand contributes to the bottom line. Based on the author's lifetime of discovering best marketing practices, it teaches you to: - humanize your brand in seven distinct ways; - leverage the power of influencer marketing; - cultivate authentic relationships; - map the customer journey. You'll learn how to find out about your audience, tell your story, and create a strong brand. By applying the book's insights and principles, you'll be able to build a brand that will outlast your lifetime. Welcome to Brand You Economics, timeless, tangible tools and principles to ensure your brand's legacy.
Eating the Big Fish
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Alternative Solvents for Green Chemistry
This book, appropriate for newcomers to the field, gives an overview of the many different kinds of solvents including alternative greener solvent choices.
Metal Electrodeposition
Electrochemistry is the branch of chemistry that deals with the chemical action of electricity and the production of electricity by chemical reactions. In a world short of energy sources yet long on energy use, electrochemistry is a critical component of the mix necessary to keep the world economies growing. Electrochemistry is involved with such important applications as batteries, fuel cells, corrosion studies, hydrogen energy conversion, and bioelectricity. Research on electrolytes, cells, and electrodes is within the scope of this old but extremely dynamic field. This book details advances in metal electrodeposition.
Lignocellulose Biorefinery Engineering
Biomass resources and their refining are key research topics internationally as alternatives to fossil fuel resources and oil refining. This book explores the heterogeneous nature of lignocellulosic biomass, which restricts its use as a raw material, and describes the theoretical basis of the lignocellulose refinery. It puts forward the theory of the integrated biomass refinery system, which produces multiple products, including biofuels, biomaterials, biochemicals, food and feed based on careful fractionation of the raw material. Chapter 1 introduces the significance and development of lignocellulose biorefining. Chapter 2 gives the theoretical basis of lignocellulose biorefinery engineerin...
