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Equity Crowdfunding in Sports Clubs
  • Language: en
  • Pages: 135

Equity Crowdfunding in Sports Clubs

This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented. Presenting international cases and data, including from European football, the book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid understanding of the needs and motivations of potential investors, consumers, and fans. The book sets out a theoretical framework for applying strategic marketing in the context of crowdfunding in sports clubs, int...

Proceedings of IAC in Budapest 2024
  • Language: en
  • Pages: 303

Proceedings of IAC in Budapest 2024

International Academic Conferences: - Global Education, Teaching and Learning (IAC-GETL) - Management, Economics, Business and Marketing (IAC-MEBM) - Engineering, Transport, IT and Artificial Intelligence (IAC-ETITAI)

Turystyka w naukach społecznych
  • Language: pl
  • Pages: 59
E-management
  • Language: pl
  • Pages: 171

E-management

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Handbook of Sustainable Development and Leisure Services
  • Language: en
  • Pages: 329

Handbook of Sustainable Development and Leisure Services

This book reviews empirical and theoretical research on sustainable development in the context of leisure management for communities. Although leading research centers are pursuing interdisciplinary research on leisure in the context of sustainable development, there are still few papers that holistically address the current challenges in this area. In addition, demographic changes have made the promotion of a healthy lifestyle essential. Doing so requires responsible behavior on the part of various stakeholders in this market. This book fills an important gap in the literature and gathers contributions from an interdisciplinary and international team of authors, whose fields of expertise include human geography, management, intersections of sustainability and leisure, behavioral psychology and tourism.

Zarzadzanie kryzysem w mediach społecznościowych
  • Language: pl
  • Pages: 122
Turystyka w naukach społecznych
  • Language: pl
  • Pages: 85
Turystyka w naukach społecznych
  • Language: pl
  • Pages: 139
Menedżerowie w obliczu zmian
  • Language: pl
  • Pages: 124
Etyka i CSR w mediach społecznościowych
  • Language: pl
  • Pages: 130