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E-management
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Business and Non-profit Organizations Facing Increased Competition and Growing Customers' Demands
From the perspective of commercial and non-commercial organizations, this monograph with contemporary organizational and management problems, focus on four thematic areas. Traditionally, the first one is concentrating the reader’s attention on the internal aspects of the organization’s functioning as an object of research. In this regard, articles related to the concept of corporate social responsibility in two ways: organizational research and bibliometric analysis. The authors used an analogical (bibliometric) approach to examine trends in publishing for the concept of learning organizations. In this part of the discussion, the social aspect has been strongly displayed, also thanks to ...
Hotel and Travel Management in the AI Era
In the age of artificial intelligence (AI), hotel and travel management are undergoing transformations to revolutionize guest experiences, make operations efficient, and improve industry standards. AI technologies redefine how hotels and travel companies personalize customer interactions, streamline operations, and optimize revenue management. From tools like chatbots and virtual assistants to predictive analytics, AI enables increased efficiency and customization. As AI continues to evolve, questions must be raised about data privacy, ethical use or algorithms, and the roles of hospitality workers as technology becomes pivotal. Hotel and Travel Management in the AI Era explores the intersec...
E-management
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Innovations, Technologies and Research in Education
The book includes studies presented at the ATEE Spring Conference 2017 on emerging trends in the use of technology in educational processes, the use of robotics to facilitate the construction of knowledge, how to facilitate learning motivation, transformative learning, and innovative educational solutions. Chapters here are devoted to studies on the didactic aspects of technology usage, how to facilitate learning, and the social aspects affecting acquisition of education, among others. This volume serves as a basis for further discussions on the development of educational science, on topical research fields and practical challenges. It will be useful to scientists in the educational field who wish to get acquainted with the results of studies conducted in countries around the world on emerging educational issues. Moreover, teachers who need to implement into practice the newest scientific findings and opinions and future teachers who need to acquire new knowledge will also find this book useful.
Contemporary Issues in Sport Management
‘Contemporary Issues in Sport Management presents an extensive array of absorbing contemporary issues relevant to managing sport. Internationally recognised scholars have contributed thought-provoking chapters on current global and local issues that are challenging traditional ways of thinking about and delivering sport. This exciting new book is rich in theory and stimulates readers to really think through the associated implications for sport management practice.’ -Tracy Taylor, Professor and Deputy Dean, University of Technology Sydney Business School Contemporary Issues in Sports Management offers a rich and dynamic introduction to the management of sport. An essential companion for ...
Marketing w sporcie: sport w marketingu
Dzisiaj już nikt nie poddaje w wątpliwość rynkowego wymiaru sportu, zaś termin „marketing sportowy” stał się częścią języka powszedniego. To pojemne określenie kryje dwustronną zależność między sportem a marketingiem. Z jednej strony to sam sport, wskutek swojego urynkowienia i rosnącej konkurencji w możliwościach zagospodarowania czasu wolnego, coraz częściej korzysta z narzędzi zarządzania marketingowego, by trafić do większej liczby odbiorców (mowa wówczas o marketingu sportu). Jednocześnie jednak w licznych obszarach gospodarki i polityki dostrzeżono potencjał sportu do pozycjonowania własnych produktów, budowy wizerunku, komunikacji z aktualnymi i po...
