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Breaking Failure
TIME-PROVEN TECHNIQUES FOR REDUCING RISK AND IMPROVING PERFORMANCE IN MISSION-CRITICAL BUSINESS ACTIVITIES Proven in high-stakes, high-risk environments–from defense to healthcare For business functions ranging from marketing to HR, R&D to M&A Indispensable for all executives, entrepreneurs, strategists, and product managers This guide brings together simple, risk-free, and low-cost ways to break cycles of business failure and underperformance. These techniques aren’t new or trendy: they’ve repeatedly proven themselves in mission-critical disciplines ranging from manufacturing to space exploration, with lives and billions of dollars on the line. They work. And they’ll work for you, t...
EBOOK: Marketing: The Core
EBOOK: Marketing: The Core
Peterson's Graduate Programs in Business 2011
Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work contains a wealth of information on colleges and universities that offer graduate work in these fields. Institutions listed include those in the United States, Canada, and abroad that are accredited by U.S. accrediting agencies. Up-to-date data, collected through Peterson's Annual Survey of Graduate and Professional Institutions, provides valuable information on degree offerings, professional accreditation, jointly offered degrees, part-time and evening/weekend programs, postbaccalaureate distance degrees, faculty, students, degree requirements, entrance requirements, expenses, financial support, faculty research, and unit head and application contact information. Readers will find helpful links to in-depth descriptions that offer additional detailed information about a specific program or department, faculty members and their research, and much more. In addition, there are valuable articles on financial assistance, the graduate admissions process, advice for international and minority students, and facts about accreditation, with a current list of accrediting agencies.
Marketing Management
This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.
Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work 2012
Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work 2012 contains a wealth of info on accredited institutions offering graduate degrees in these fields. Up-to-date info, collected through Peterson's Annual Survey of Graduate and Professional Institutions, provides valuable data on degree offerings, professional accreditation, jointly offered degrees, part-time & evening/weekend programs, postbaccalaureate distance degrees, faculty, students, requirements, expenses, financial support, faculty research, and unit head and application contact information. There are helpful links to in-depth descriptions about a specific graduate program or department, faculty members and their research, and more. Also find valuable articles on financial assistance, the graduate admissions process, advice for international and minority students, and facts about accreditation, with a current list of accrediting agencies.
Edsel
Carefully crafted from thousands of Ford archives, written interviews, and first-hand accounts told by people who knew the man, Edsel: The Story of Henry Ford's Forgotten Son, brings into focus the remarkable life of Edsel Ford. The book chronicle's Edsel's life from his early days of growing up in and around his father's company, through the controversy of his World War I draft notice and eventual exemption, the design change from the Model T to the Model A, and the creation of the Ford Foundation. 27 chapters in all help to shed light on the life of a man who preferred to spend most of his life out of the limelight.
Trackable
Trackable provides a comprehensive overview of the IoT and Biometric market and opportunities of leveraging these in consumer markets. The book also provides a 20,000-foot view of the underlying technologies driving the IoT and Biometrics. However, the emphasis of the book is on the business side. Some of the main topics covered are: * Impact of the IoT on the Customer & Buyer Journeys* Key IoT & Biometric Markets & Technologies -e.g., Ambient Computing, Wearables* Data & Technology Challenges-e.g., sensor data processing & hygiene* Machine Learning 101* Digital Tracking-location and mobile app tracking* Identity Resolution & Cross-Device Tracking * Business Models: Digitization, Outcome Sub...
Summary of Robert M. Edsel's Saving Italy
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The meeting between Hitler and Mussolini took place on July 19, 1943, at Villa Gaggia, near the town of Feltre, some fifty miles north of Venice. It was Hitler’s last trip to Italy. Mussolini had no interest in forming an alliance with Germany, but he was impressed by Hitler’s consolidation of power and the remarkable turnaround of German industry. #2 In 1943, Italy was almost out of resources, and the German High Command urged Hitler to take control of all Italian ground and air forces. Mussolini tried to explain Italy’s situation to Hitler, but he could not bring himself to admit that his country had been exhausted by the war. #3 On a clear summer morning in 1943, the entire Northwest African Strategic Air Force flew over Rome to bomb the Littorio and Ciampino Airdromes and the railway marshaling yards at Littorio and San Lorenzo. #4 The pope had left the safety and isolation of Vatican City to visit the victims of the second Allied bombing attack of Rome on August 13, 1943. He returned late that evening with his white cassock stained with dirt and blood.
