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My 1001 Nights
TV presenter, writer and adventurer Alice Morrison gives her own unique and personal insight into Morocco, her home for 1001 nights. When Alice Morrison headed out to Morocco, it was to take on one of the most daunting challenges: to run in the famous Marathon des Sables. Little did she expect to end up living there. But as soon as she settled in a flat in Marrakech, she was won over by the people, the spectacular scenery and the ancient alleyways of the souk. Soon she was hiking over the Atlas mountains, joining nomads to sample their timeless way of life as they crossed the Sahara desert, and finding peace in a tranquil oasis. Despite more than 10 million tourists coming to Morocco each ye...
In Search of Hospitality
'In Search of Hospitality' is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adopting an international perspective where appropriate. 'In Search of Hospitality': *brings together an extraordinary collection of leading researches and writers in hospitality, sociology, philosophy and social history, providing a truly global perspective on hospitality * focuses the study of hospitality across the range of human, social and economic settings * provides a reference point for the future development of hospitality as an academic discipline. This text is ideal for students and academics in both the applied fields of hospitality and tourism studies, and general academic fields in business studies and behavioral sciences. For practitioners in hospitality, leisure and tourism businesses the text provides a provocative and informative guide to understanding and providing hospitality in commercial contexts.
Entrepreneurship
This text looks at the reasons for cultural discrepancies in entrepreneurial behaviour, giving a comprehensive understanding of these issues. Case studies illustrate key factors relative to the experience of the practising entrepreneur.
Hospitality Marketing
This textbook is aimed at students of hospitality and at those in the industry who would like some more formal training. Areas covered include the marketing function, customer mix, local hotel strategies, advertising, pricing, and market research.
Entrepreneurship in the Hospitality, Tourism and Leisure Industries
Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains: *Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.
The Family Business in Tourism and Hospitality
The family business is a global phenomenon, and is particularly prominent in tourism and hospitality. In many cases, the family business was developed for the purpose of facilitating personal and family goals. For example, in rural areas, farmers can use tourism as a way to generate additional income, thereby remaining in the area and retaining family property. Running a bed and breakfast establishment is a way to mix family and work. Lifestyle, locational and autonomy motives are the norm, but profit and growth-oriented entrepreneurs are also found within family businesses.This book is the first academic treatment of family business issues within the tourism and hospitality industry. It provides comprehensive assessment of ownership, management and family-related concerns across the entire business and family life cycle. Many new international case studies of real family businesses are used to illustrate key points. The book will be of significant interest to researchers and students in tourism and hospitality, small business and entrepreneurship studies, as well as to owners and potential investors in family businesses.
Empowerment
'Empowerment: HR strategies for service excellence' shows managers and students the importance of empowerment as part of human resource strategy. It provides a critical perspective of this established vital management technique, identifying factors that will lead to a win: win situation for all concerned. When successfully incorporated as part of HR strategy, empowerment can: * enable organizations to gain commercial and competitive advantage * become more flexible * improve employee commitment * use the skills of individual employees to best advantage and enhance personal capabilities. 'Empowerment: HR strategies for service excellence' uses case studies from companies such as McDonalds, TGI Fridays and Harvester Restaurants to build a picture of empowerment of service employees in context, illustrating how different forms of empowerment are employed and different working arrangements are practiced.
Franchising Hospitality Services
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
