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Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencin...
This book addresses empirical, theoretical, and policy perspectives in its examination of the development of sustainability management of African firms. Documenting cases of sustainable activities across Africa and accelerating knowledge about the opportunities and challenges facing firms operating in Africa, the chapters examine various aspects of sustainability and sustainable entrepreneurship/innovations in the African context. The authors seek to shed light on how African nations can be positioned to meet the 2030 Sustainable Development Goals as well as the innovative strategies necessary to improve sustainability practices of African firms for greater success. With guidance for scholar...
As the world moves toward an integrated global society, it is essential for teachers to understand the potential cultural and linguistic differences present in students. Many classrooms have accidentally made themselves exclusionary through rigid instruction. Teaching strategies must be flexible to cater to a diverse range of students. By catering to a wider range of students, the education system grows more inclusive, and a higher volume of educated citizens are produced. The Handbook of Research on Teaching Strategies for Culturally and Linguistically Diverse International Students explores the promising practices for teaching linguistically and culturally diverse international students within post-secondary educational institutions. This book presents student voice as it relates to student satisfaction and student perceptions of learning. Covering topics such as learning technology integration, student engagement, and instruction planning, it is an essential resource for faculty of higher education, university administration, preservice teachers, academicians, and researchers.
The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver valu...
Building on past research in the broad field of stakeholder management and entrepreneurship, this book pushes a new agenda for more effective stakeholder engagement and management in entrepreneurial firms in Africa. Adomako, Gyensare, and Ahsan provide a novel lens for entrepreneurs to manage stakeholders in Africa and a sense of current best practices. Issues discussed include how external stakeholders such as government, nongovernmental organizations, media, civil society organizations, and local institutions influence the core business operations of entrepreneurial firms. The book confronts the central challenge of entrepreneurship by providing a comprehensive understanding of how entrepreneurs could identify, select, enroll, and coordinate stakeholders. In addition, it assesses issues such as stakeholder influence on corporate social responsibility strategy, sustainability, and environmental management of entrepreneurial firms. An essential read for postgraduate students, researchers, and public and private analysts.
The COVID-19 pandemic caused global shock to the entire economic system. As a result of the government restrictions, both production and distribution channels were interrupted. In this situation, however, it was possible to observe that some companies were able to adapt to these new conditions. The demand for the possibility of translating physical business into virtual increased. The COVID-19 restrictions showed that many entrepreneurs do not have enough knowledge about the available online tools and possibilities. Given that the digital transformation of business today often consists only of incorporating existing tools into existing processes, transition to e-commerce could be made easily...
In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.
One of the most important activities of enterprises today is responsible entrepreneurship. Corporate social responsibility (CSR) activities can help to forge a stronger bond between employees and corporations, can boost morale, and can help both employees and employers feel more connected with the world around them. Moreover, the growing importance of this concept results from the fact that it is perceived as an effective tool for increasing competitiveness, improving the image of the company, or contributing to the generation of higher profits. In today’s world, an active commitment to social responsibility is becoming more common for a company. CSR and Socially Responsible Investing Stra...
This book examines and analyzes the challenges programmes for Corporate Social Responsibility (CSR) and sustainable development are facing in global management practice. It looks at the dichotomy of a general and popular demand for responsible and resilient management, and the counterplayers that impact the positive effect of such efforts. The book assembles latest research looking at the root causes for this opposition, and new case studies that showcase the dilemma and possible solutions to overcome it. Overall, the book juxtaposes short terminism within CSR programmes and longer term sustainable development, mis-allocation of resources and failed promises associated with CSR, and sketches pathways how CSR and sustainable development can be directed towards the most pressing issues.
In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive...