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Google AdWords
  • Language: en
  • Pages: 220

Google AdWords

Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns. Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don’t understand how AdWords works. This book gives you an edge. Learn the advantages of proper account structure based on tightly knit themes Understand AdWords auction and the importance of keyword Quality Score Determine your preferred bidding model and daily ad budget Evaluate campaign performance by timeframe, keyword, and other criteria Hone your keyword list whenever search queries trigger your ads Add negative keywords to filter out irrelevant queries Outperform competitors and organic search results with targeted ad copy Determine conversion goals, and use AdWords tools to track them

Display Advertising
  • Language: en
  • Pages: 609

Display Advertising

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professional...

iPad
  • Language: en
  • Pages: 225

iPad

This essential companion to Apple's third-generation iPad will take you from setting up the trim tablet to reading ebooks to streaming videos to your TV. You'll learn how to set up a Wi-Fi and 4G connection, chat with family and friends with iMessage, read your favorite magazines with Newsstand, and browse the web with Safari. You'll learn how to capture, edit, store, and share your photos with iCloud. You'll see how to getting going with Mail, listen to music, buy apps from the App Store, play games, and capture stunning HD video. Along the way, you'll pick up helpful tips and tricks for getting the most from Apple's incredible third-generation iPad.

Columbus City Directory
  • Language: en
  • Pages: 1838

Columbus City Directory

  • Type: Book
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  • Published: 1959
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  • Publisher: Unknown

None

SEO Warrior
  • Language: en
  • Pages: 498

SEO Warrior

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques. Create compelling sites with SEO that can stand the test of time Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to Learn what makes search engines tick by utilizing custom scripts Analyze your site to see how it measures up to the competition

Congressional Record
  • Language: en
  • Pages: 1070

Congressional Record

  • Categories: Law
  • Type: Book
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  • Published: 1916
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  • Publisher: Unknown

The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)

Google AdWords
  • Language: en
  • Pages: 169

Google AdWords

  • Type: Book
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  • Published: 2012
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  • Publisher: Unknown

Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google{u2019}s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns. Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don{u2019}t understand how AdWords works. This book gives you an edge. Learn the advantages of proper account structure based on tightly knit themes Understand AdWords auction and the importance of keyword Quality Score Determine your preferred bidding model and daily ad budget Evaluate campaign performance by timeframe, keyword, and other criteria Hone your keyword list whenever search queries trigger your ads Add negative keywords to filter out irrelevant queries Outperform competitors and organic search results with targeted ad copy Determine conversion goals, and use AdWords tools to track them.

1000 Incredible Costume & Cosplay Ideas
  • Language: en
  • Pages: 323

1000 Incredible Costume & Cosplay Ideas

  • Type: Book
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  • Published: 2013
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  • Publisher: Unknown

This book provides a broad and detailed glimpse into the ingenious artistry and attention to detail behind some of the most fabulous costumes you can find.

Shirley Chisholm
  • Language: en
  • Pages: 470

Shirley Chisholm

Shaking up New York and national politics by becoming the first African American congresswoman and, later, the first Black major-party presidential candidate, Shirley Chisholm left an indelible mark as an "unbought and unbossed" firebrand and a leader in politics for meaningful change. Chisholm spent her formative years moving between Barbados and Brooklyn, and the development of her political orientation did not follow the standard narratives of the civil rights or feminist establishments. Rather, Chisholm arrived at her Black feminism on her own path, making signature contributions to U.S. politics as an inventor and practitioner of Black feminist power—the vantage point centering Black girls and women in the movement that sought to transform political power into a broadly democratic force. Anastasia C. Curwood interweaves Chisholm's public image, political commitments, and private experiences to create a definitive account of a consequential life. In so doing, Curwood suggests new truths for understanding the social movements of Chisholm's time and the opportunities she forged for herself through multicultural, multigenerational, and cross-gender coalition building.

Encyclopedia of Television Shows, 1925 through 2010, 2d ed.
  • Language: en
  • Pages: 1331

Encyclopedia of Television Shows, 1925 through 2010, 2d ed.

  • Type: Book
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  • Published: 2014-01-10
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  • Publisher: McFarland

This fully updated and expanded edition covers over 10,200 programs, making it the most comprehensive documentation of television programs ever published. In addition to covering the standard network and cable entertainment genres, the book also covers programs generally not covered elsewhere in print (or even online), including Internet series, aired and unaired pilot films, erotic series, gay and lesbian series, risque cartoons and experimental programs from 1925 through 1945.