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Global Marketing
This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the...
The Tale of Technology
The Tale of Technology is an important source in the context of understanding the evolving landscape of information technology (IT). The book is easy to understand and is a valuable source of information for individuals and entities engaged in or exploring the technology industry. The significance of this book is rooted in 2 main trends: a careful examination of current IT trends and an exploration of emerging technologies pushing to reshape the IT sector in the next 10 years. It is a must-have on the shelves for Aspiring Individuals: The book is relevant for anyone with the ambition to embark on a business journey within the technology industry. Serves as a foundation guide for those consid...
How to Take Perfect Scrapbook Pictures
There's a simple rule for getting great scrapbook pages: the better the photos, the better the page. With How to Take Perfect Scrapbook Pictures, readers will discover how to improve the quality of their pictures.
Retail Marketing and Branding
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
Avidin-Biotin Interactions
This book is specifically about the application of the extremely powerful interaction between the protein avidin or its homologues and the vitamin biotin and some of its homologues. With excellent descriptions of laboratory protocols written by expert researchers, this volume is equally perfect for the student or the professional laboratory scientist.
Plastic and Aesthetic Regenerative Surgery and Fat Grafting
Readers will discover the relatively new and rapidly growing field of regenerative surgery and fat grafting, valuable for numerous plastic surgery, reconstructive, and aesthetic/cosmetic essentials. Though many books have covered specific areas or topics in regenerative surgery, the market lacks a work that tackles the full spectrum of regenerative surgery and its clinical application. This book responds to that need and presents chapters written by the best: world-renowned surgeons in their field. After an introduction that reflects basic research, most of the book focuses on clinical experience as it relates to applied techniques of processing fat and on the different uses from head to toe...
Reshaping Retail
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and...
In This Garden
This book acts as a showcase for a collaborative art project sponsored by artists Angela Cartwright and Sarah Fishburn. The project explores the theme of "gardens" as a metaphor for peace, beauty, tranquility, reflection, and creativity, while at the same offering readers an inspiring collage workbook that explores the techniques, methods, and the insights of the participating artists. The book includes inspiring garden-related quotes that artists can use in their own work, a blank "garden gate" template, and a gallery of garden-themed imagery that readers can alter and use in their own artwork.
How to Organize Your Scrapbook Workspace
Storage Solutions for Any Budget Scrapbookers enjoy the endless numbers of tools and supplies that help them turn plain pages into works of art. But caring for, organizing and storing papers, die cuts, stickers, scissors, punches, rulers and other scrapbooking staples can be a challenge. Digging through bins and drawers looking for what you need is frustrating and time consuming. Take the initiative and get organized today! How to Organize Your Scrapbook Workspace will teach you how to: Develop a plan for organizing your space and supplies Create a personalized floor plan Learn to maximize small spaces Select room colors for enhanced creativity Care for, organize and store your tools and sup...
