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Social Media 247
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Public Relations 247
50 PROVEN STRATEGIES FOR GENERATING PUBLICITY FOR SMALL-MEDIUM BUSINESS OWNERS Many small-medium business owners do not really understand how to work with the media to generate buzz and publicity. This arises from the misconception that media publicity is exclusive to companies with corporate communications specialists. Creating media publicity is both an art and a science. Knowing your basics and adding a flair of creativity can help you create an effective pitch. Having good publicity will always enhance the public perception of your product and branding which in turn, supports your sales and marketing efforts. Public Relations 247 is written with entrepreneurs and small-medium business owners in mind, to impart everything you need to know on media pitching to generate publicity for you and your business.
Cryptomania
For fans of Bad Blood and Too Big to Fail, an explosive, page-turning account of one of the largest financial frauds in US history, chronicling the utopian promises, human collateral, and incineration of billions of dollars in the 2022 crypto crash, by Time magazine’s technology correspondent. As cryptocurrency rose in popularity during the pandemic, new converts bought into the idea that crypto would not only make them rich, but would usher in imminent revolutions across art, finance, politics, and gaming. Cryptocurrency caught the zeitgeist through figures like FTX CEO Sam Bankman-Fried, who only two years later would be convicted of one of the most calamitous acts of financial fraud in ...
Beyond Greed and Fear
Even the best Wall Street investors make mistakes. No matter how savvy or experienced, all financial practitioners eventually let bias, overconfidence, and emotion cloud their judgement and misguide their actions. Yet most financial decision-making models fail to factor in these fundamentals of human nature. In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin uses the latest psychological research to help us understand the human behavior that guides stock selection, financial services, and corporate financial strategy. Shefrin argues that financial practitioners must acknowledge and understand behavioral finance--the app...
Two Lucky People
The biography of Milton & Rose Friedman.
Why You Should Fail
Build A Profitable Company That Lasts Learn the exact business strategies that helped 23 of Singapore’s best and brightest entrepreneurs start and grow their companies to the multi-million empires they are today. From crafting a winning investment pitch to unleashing a consistent stream of customers, this is a book packed with tons of real life examples in every area you need to build a profitable company that lasts.
Oxidants and Antioxidants
In our first protocols book, Free Radical and Antioxidant Protocols (1), r- erence to in vivo, ex vivo, or in situ techniques were few compared to classical biochemical assays and only 6 of the 40 chapters were concerned with these applications. In our second book, Oxidative Stress Biomarkers and Antioxidant Protocols (2), which is being published concurrently with this third volume, Oxidants and Antioxidants: Ultrastructure and Molecular Biology Protocols, the number of such chapters has increased. The literature dealing with histoche- cal/cytochemical and immunohistochemical techniques and staining to identify cellular/subcellular sites of oxidative stress has expanded rapidly, as has the ...
Enriching Lives
Insurance is one of Hong Kong's oldest industries. In the nineteenth century the lucrative trade between China and Europe carried many risks - piracy, warfare, fire, loss of goods, and other mishaps. Dozens of different insurance firms - some home-grown, others imported - established themselves in the colony to protect ships and their cargoes. With the diversification of Hong Kong's economy into manufacturing and services, Hong Kong became a global centre of insurance, and the industry continues to transform itself today through changing practices and new lines of business. This is the first comprehensive history of Hong Kong's insurance industry, and it argues its central importance in the ...
Born to Move
Regain your ability to move and live a life free of aches and pains.The digital lifestyle has changed the way we use, or underuse, our body and joints, giving rise to the prevalence of aches and pains in most of us. For so long, we have been training to build fitness, with our emphasis placed primarily on acquiring cardiovascular endurance and strength. But this is not enough – we need to redefine fitness and focus on building mobility fitness, which is essentially developing strength, flexibility, and quality of movement, so that our joints are capable of moving to its full range of motion and stay healthy. Within the pages of this book, you will: • Understand how the different parts of your body move • Learn how the lack of mobility in your joints is the leading cause for aches and pains • Master the 5 steps to achieve mobility fitness and live a pain-free life • Discover how it is possible to regain your energy to stay at peak performance and live a life full of vitality
Venturing into the Uncharted World of Aesthetics
The world of aesthetics is, itself, inextricable from the world as a whole. Indeed, as this book argues, it is among its essential features, and an invaluable key to its appreciation. Thus, to venture into the uncharted world of aesthetics is also to venture into this larger world, a world that might be called the “cosmos” or the “universe”. At the same time, to venture into this uncharted realm is to also blaze a trail to the self. This trail would, itself, be paradoxical, as it would end where it begins and begin where it ends. In this light, it may also be said that the uncharted world of aesthetics is the uncharted world of the self. This book provides insights into how works about aesthetics are also works reflective of the self, as well as works with endless possibilities of being.
