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A Primer in Data Reduction
A concise, easy to understand introduction that emphasizes the relevance of statistics to real world problems. Describes traditional statistical methods, their uses and limitations, and explains how to reduce numerical data to statistical summaries, how to interpret the results, and how to present the data clearly. Minimizes mathematics without oversimplification and illustrates theories with practical, varied examples. Statistical tables and answers to the exercises are included.
Simply Better
In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.
Television and Its Audience
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide ...
Data Reduction
Data handling; Lawlike relationships; Statistical variation; Sampling; Empirical generalisation.
Eat Your Greens
How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
Welcome to the Creative Age
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
The Psychologist's Companion
The Psychologist's Companion is intended for students as well as young professionals and writers at all stages of their careers seeking inspiration and guidelines for better scientific writing. This book is also a resource for researchers in related fields. It has been comprehensively updated, revised, and extended for its fifth edition and includes the latest style guidelines of the American Psychological Association's Publication Manual (sixth edition, 2009) as well as chapters encompassing the entire research process from doing literature research and planning an experiment to writing the paper. It features new chapters on literature research; ethics; and generating, evaluating, and selling ideas. The Psychologist's Companion also provides information on writing book proposals, grant proposals, and lectures.
The Born Family in Göttingen and Beyond
Gustav Victor Rudolf Born was born in Göttingen in 1921 as one of the three children of Hedwig Born and the already famous physicist Max Born who became Nobel laureate in Physics in 1954. On the grounds of the Born’s Jewish origins and the open pacifism of Max Born, the National Socialists forced the Born family to leave Germany in 1933, soon after the National Socialist Party seized power. The family immigrated to Great Britain, first to Cambridge, later to Edinburgh. The Born children spent the rest of their childhood and youth in Britain, and Gustav Born obtained his medical degree from Edinburgh University, his doctoral degree from the University of Oxford. During his long and disting...
