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A la publicidad le falta calle
Esta obra abre paso a una nueva perspectiva de la publicidad y su oficio, enlazándola con la cultura de la cotidianidad y las ciudades. De esta manera, Andrés Ricardo Novoa presenta un análisis de las estrategias de publicidad contemporáneas y una propuesta del camino que deberían tomar. El libro invita a un acercamiento entre lo urbano y la publicidad como respuesta a los tiempos actuales.
Una colcha de retazos. Ideario de creatividad
La creatividad es un concepto del cual se han apropiado algunas profesiones o prácticas, sin entender que está presente en la vida cotidiana, en la capacidad que tenemos para resolver problemas, tener una perspectiva, conectar ideas y personas, y generar nuevos procesos de pensamiento. ¿Por qué nos da miedo crear? ¿Por qué nos da miedo arriesgarnos, procesar, conectar y pensar? La creatividad es un recurso de todos y solo necesitamos atrevernos. Una colcha de retazos. Ideario de creatividad aborda distintos conceptos, experiencias y reflexiones en torno a lo que representa la creatividad en la vida. No pretende ser una guía para ser creativo, ni una metodología específica para crear...
Influencia de las tribus urbanas en las nuevas tendencias de la publicidad
La tesis doctoral estudia la percepción sobre la influencia de las tribus urbanas en las nuevas tendencias de la publicidad, la planeación de estrategias y la generación de contenidos publicitarios, tomando como caso de estudio la marca Adidas Originals en la ciudad de Bogotá. La investigación desarrollada en la tesis nos permitió demostrar como las marcas dirigidas a los jóvenes, utilizan estrategias publicitarias que buscan generar identidad y pertenencia por medio de mensajes publicitarios especialmente elaborados que se basan en los usos, estéticas y culturas de las tribus urbanas, todo ello tomando como marco de estudio la ciudad de Bogotá. Así, la investigación se concentró...
Self Portrait in Green
'NDiaye is a hypnotic storyteller with an unflinching understanding of the rock-bottom reality of most people's life.' New York Times ' One of France's most exciting prose stylists.' The Guardian. Obsessed by her encounters with the mysterious green women, and haunted by the Garonne River, a nameless narrator seeks them out in La Roele, Paris, Marseille, and Ouagadougou. Each encounter reveals different aspects of the women; real or imagined, dead or alive, seductive or suicidal, driving the narrator deeper into her obsession, in this unsettling exploration of identity, memory and paranoia. Self Portrait in Green is the multi-prize winning, Marie NDiaye's brilliant subversion of the memoir. Written in diary entries, with lyrical prose and dreamlike imagery, we start with and return to the river, which mirrors the narrative by posing more questions than it answers.
Bioeconomy
This book is open access under a CC BY 4.0 license. This book defines the new field of "Bioeconomy" as the sustainable and innovative use of biomass and biological knowledge to provide food, feed, industrial products, bioenergy and ecological services. The chapters highlight the importance of bioeconomy-related concepts in public, scientific, and political discourse. Using an interdisciplinary approach, the authors outline the dimensions of the bioeconomy as a means of achieving sustainability. The authors are ideally situated to elaborate on the diverse aspects of the bioeconomy. They have acquired in-depth experience of interdisciplinary research through the university’s focus on “Bioe...
Killing the Water
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The Mosquito Bite Author
Originally published in 2011, The Mosquito Bite Author is the seventh novel by the acclaimed Turkish author Barış Bıçakçı. It follows the daily life of an aspiring novelist, Cemil, in the months after he submits his manuscript to a publisher in Istanbul. Living in an unremarkable apartment complex in the outskirts of Ankara, Cemil spends his days going on walks, cooking for his wife, repairing leaks in his neighbor’s bathroom, and having elaborate imaginary conversations in his head with his potential editor about the meaning of life and art. Uncertain of whether his manuscript will be accepted, Cemil wavers between thoughtful meditations on the origin of the universe and the trajectory of political literature in Turkey, panic over his own worth as a writer, and incredulity toward the objects that make up his quiet world in the Ankara suburbs.
High As the Waters Rise
This "gorgeously written" National Book Award finalist is a dazzling, heart-rending story of an oil rig worker whose closest friend goes missing, plunging him into isolation and forcing him to confront his past (NPR, One of the Best Books of the Year). One night aboard an oil drilling platform in the Atlantic, Waclaw returns to his cabin to find that his bunkmate and companion, Mátyás, has gone missing. A search of the rig confirms his fear that Mátyás has fallen into the sea. Grief-stricken, he embarks on an epic emotional and physical journey that takes him to Morocco, to Budapest and Mátyás's hometown in Hungary, to Malta, Italy, and finally to the mining town of his childhood in Ge...
To the Warm Horizon
A group of Koreans are making their way across a disease-ravaged landscape—but to what end? To the Warm Horizon shows how in a post-apocalyptic world, humans will still seek purpose, kinship, and even intimacy. Focusing on two young women, Jina and Dori, who find love against all odds, Choi Jin-young creates a dystopia where people are trying to find direction after having their worlds turned upside down. Lucidly translated from the Korean by Soje, this thoughtful yet gripping novel takes the reader on a journey through how people adjust, or fail to adjust, to catastrophe.
