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Perspectives in Politics and Discourse
The volume explores the vast and heterogeneous territory of Political Linguistics, structuring and developing its concepts, themes and methodologies into combined and coherent Analysis of Political Discourse (APD). Dealing with an extensive and representative variety of topics and domains - political rhetoric, mediatized communication, ideology, politics of language choice, etc. - it offers uniquely systematic, theoretically grounded insights in how language is used to perform power-enforcing/imbuing practices in social interaction, and how it is deployed for communicating decisions concerning language itself. The twenty chapters in the volume, written by specialists in political linguistics...
Web Advertising
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
Encyclopedia of Language and Linguistics
The first edition of ELL (1993, Ron Asher, Editor) was hailed as "the field's standard reference work for a generation". Now the all-new second edition matches ELL's comprehensiveness and high quality, expanded for a new generation, while being the first encyclopedia to really exploit the multimedia potential of linguistics. * The most authoritative, up-to-date, comprehensive, and international reference source in its field * An entirely new work, with new editors, new authors, new topics and newly commissioned articles with a handful of classic articles * The first Encyclopedia to exploit the multimedia potential of linguistics through the online edition * Ground-breaking and International ...
News Discourse in Early Modern Britain
This volume contains a selection of the papers presented at the Conference on Historical News Discourse (CHINED) that was held in Florence (Italy) on 2-3 September 2004. The aim of the Conference was to provide a forum for the presentation and discussion of recent research in the field of news discourse in early modern Britain. The first section of the volume focuses on news discourse in serial publications while the second part examines aspects of news language in non-serial works. Contributions include synchronic and diachronic analyses of reportage, polemic, propaganda, review journalism and advertisements in a wide range of texts including newsletters, pamphlets and newspapers. Each section is structured chronologically so that the reader can appreciate aspects of the general historical development of news discourse. The variety of topics and methodologies reflects some of the most interesting research being carried out in the field.
Discourse Markers in Native and Non-native English Discourse
While discourse markers have been examined in some detail, little is known about their usage by non-native speakers. This book provides valuable insights into the functions of four discourse markers (so, well, you know and like) in native and non-native English discourse, adding to both discourse marker literature and to studies in the pragmatics of learner language. It presents a thorough analysis on the basis of a substantial parallel corpus of spoken language. In this corpus, American students who are native speakers of English and German non-native speakers of English retell and discuss a silent movie. Each of the main chapters of the book is dedicated to one discourse marker, giving a detailed analysis of the functions this discourse marker fulfills in the corpus and a quantitative comparison between the two speaker groups. The book also develops a two-level model of discourse marker functions comprising a textual and an interactional level.
Dialogue Analysis VIII: Understanding and Misunderstanding in Dialogue
The present collection of articles, presented at the 8th IADA Conference in Göteborg, focuses on understanding and misunderstanding as dialogic phenomena. The notion of a dialogic grammar and dialogic principles as a framework for understanding human communication and cognition is explored in several contributions. Misunderstanding in dialogue is dealt with in institutional and non-institutional settings, in fiction and film dialogue, from several different theoretical perspectives.
Languages and Cultures in Contrast and Comparison
This volume explores various hitherto under-researched relationships between languages and their discourse-cultural settings. The first two sections analyze the complex interplay between lexico-grammatical organization and communicative contexts. Part I focuses on structural options in syntax, deepening the analysis of information-packaging strategies. Part II turns to lexical studies, covering such matters as human perception and emotion, the psychological understanding of 'home' and 'abroad', the development of children's emotional life and the relation between lexical choice and sexual orientation. The final chapters consider how new techniques of contrastive linguistics and pragmatics are contributing to the primary field of application for contrastive analysis, language teaching and learning. The book will be of special interest to scholars and students of linguistics, discourse analysis and cultural studies and to those entrusted with teaching European languages and cultures. The major languages covered are Akan, Dutch, English, Finnish, French, German, Italian, Norwegian, Spanish and Swedish.
New Adventures in Language and Interaction
In this book sixteen international scholars of language and social interaction describe their distinct frameworks of analysis. Taking conversation analysis and interactional sociolinguistics as their points of departure and investigating ordinary conversation as well as institutions such as health care, therapy, and city council meetings, they often incorporate gesture, prosody, and the listener's behavior in the analysis of talk. While some approaches are grounded in a critique of the major schools of interaction analysis, others integrate the interactionist perspective with ideas from fields such as systemic-functional linguistics, distributed cognition, and the sociology of knowledge. Each chapter combines a statement of the terms and methods of analysis with an exemplary analysis of a moment of interaction. "New Adventures in Language and Interaction" gives an excellent overview of the novelty and diversity of interaction-focused perspectives on language and of the heterogeneity of approaches that have evolved from the pioneering work of Sacks and Schegloff, Gumperz, and their co-workers.
