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Marketing and Smart Technologies
  • Language: en
  • Pages: 709

Marketing and Smart Technologies

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology
  • Language: en
  • Pages: 653

Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology

The Handbook offers a comprehensive overview of theoretical and practical perspectives for tracking and interpreting trends and issues in tourism sustainability, planning and development, management, and technology. Tourism is a dynamic and unpredictable industry and understanding its trends and issues is critical for the successful and sustainable development of the private and public sector. As such, this Handbook proposes clear definitions and provides a systematic classification scheme for such analysing. It reviews trends and issues in four thematic areas of tourism: sustainability; planning and development; management and technology with contributions from 83 leading tourism scholars f...

Advances in Tourism Destination Marketing
  • Language: en
  • Pages: 294

Advances in Tourism Destination Marketing

  • Type: Book
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  • Published: 2009-09-10
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  • Publisher: Routledge

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism pr...

Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals
  • Language: en
  • Pages: 416

Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals

  • Type: Book
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  • Published: 2020-09-25
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  • Publisher: IGI Global

Tourism, one of the world’s leading industries, has propelled countries into recovery from economic recession. As a multi-disciplinary, multi-sectoral, holistic, and systemic industry, tourism also uniquely placed to address the concerns of the United Nations’ Sustainable Development Goals (SDGs). While the relationships between tourism, sustainability, and sustainable development are the subjects of deep study, the direct positive effects of tourism on SDGs remain underdiscussed. The Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals is a collection of innovative research that explores sustainable practices within the tourism industry. While highlighting a broad range of topics including economic growth, education, and production patterns, this book is ideally designed for engineers, entrepreneurs, policymakers, executives, advocates, researchers, academicians, and students.

Social Media in Travel, Tourism and Hospitality
  • Language: en
  • Pages: 339

Social Media in Travel, Tourism and Hospitality

  • Type: Book
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  • Published: 2016-04-01
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  • Publisher: Routledge

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts
  • Language: en
  • Pages: 380

Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts

  • Type: Book
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  • Published: 2018-02-26
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  • Publisher: CABI

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.

Kalyana Mitra: Volume 12
  • Language: en
  • Pages: 451

Kalyana Mitra: Volume 12

Volume XII: Tourism Studies contains 34 articles on various aspects of Tourism contributed by scholars in Tourism Sector. The topics covered in this volume include forms of Tourism, like Agri, film, cultural, eco, health pilgrimage, rural, Tribal, Wildlife tourism, Tourism development, tourist destinations. Tourism as an Industry, Tourism and Hospitality, and Tourism and Handicrafts.The volume serves as a source book for students, Research scholars and Teachers of Tourism Studies. This volume also highlights the love and affection of Prof. P. Chenna Reddy enjoys in the intellectual world. The felicitation Volume is brought out in a series of 12 independent books covering a total of 460 artic...

Tourism and ICTs: Advances in Data Science, Artificial Intelligence and Sustainability
  • Language: en
  • Pages: 287
Kalyana Mitra: Volume 8
  • Language: en
  • Pages: 451

Kalyana Mitra: Volume 8

Volume VIII: Economy, Trade and Commerce: The Volume contains 31 articles contributed by scholars on Trade, Commerce and Economy. The articles include, Process of Urbanization, Buddhism and trade routes, Marine trade, epigraphical references to Trade, mercantile activities, commercial contacts with South Asian Countries, Trade and craft guilds, trade on Indian Ocean, role of ports in promoting trade and commerce, and Migrant trading Communities.The volume serves as a valuable source book for students, research scholars and teachers of trade, commerce and economy in historical context. This volume also highlights the love and affection of Prof. P. Chenna Reddy enjoys in the intellectual world...

Successful Case Studies in the Canary Islands' Tourism Industry
  • Language: en
  • Pages: 377

Successful Case Studies in the Canary Islands' Tourism Industry

This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather, it provides several snapshots of the way economic activities of various different natures have been properly managed in order to make the Canary Islands a successful symbol of integrated tourist supply for a range of customers. Each case study provided here offers particular insights into the way local resources, including physical, environmental, human, and entrepreneurial factors, have been exploited in order to boost tourism. The book can be also serve as a reference tool for those who are thinking about improving their business or starting a new one.