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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
The Shape of Revelation highlights the image of form-creation, sheer presence, lyric pathos, rhythmic repetition, open spatial dynamism, and erotic pulse unique in the work of Martin Buber, Franz Rosenzweig, and German Expressionism in order to explore the overlap between revelation and aesthetic shape from the perspective of Judaism.
Judy Chicago's monumental art installation The Dinner Party was an immediate sensation when it debuted in 1979, and today it is considered the most popular work of art to emerge from the second-wave feminist movement. Jane F. Gerhard examines the piece's popularity to understand how ideas about feminism migrated from activist and intellectual circles into the American mainstream in the last three decades of the twentieth century. More than most social movements, feminism was transmitted and understood through culture--art installations, Ms. Magazine, All in the Family, and thousands of other cultural artifacts. But the phenomenon of cultural feminism came under extraordinary criticism in the...
Feminisms have played a crucial part in art, art history and curatorial practices over the last forty years. Hence, it is by now imperative to scrutinize the history of feminist theories and methods within both fields. Feminisms is Still Our Name is an anthology that critically debates the current status of feminisms in visual art and its relation to past art histories and possible feminist futures. It brings together essays by leading scholars in order to meet the urgent need both for a critical historiography and for re-vitalizations of feminist practices within written as well as visual narratives of modern and contemporary art. From a variety of perspectives, the editors and contributors...
Death and bomb threats over an art exhibition! A major battle with the mayor of New York City and the New York Times! Looking back, Arnold Lehman, director of the Brooklyn Museum, and his colleagues were not prepared for what was to happen. No one could have anticipated that SENSATION: Young British Artists from the Saatchi Collection would become the biggest art story in the history of art history. It has taken him two decades to fully absorb and clearly reflect on what happened at the Brooklyn Museum in 1999-2000. The intense controversy swept the exhibition, the museum, and Chris Ofili's The Holy Virgin Mary painting to international attention for six months. While 175,000 people saw the ...
This is the first full-length biography of the American artist Arthur B. Davies, who played a major role in twentieth-century American art's coming-of-age. It was Davies who made possible the landmark exhibitions of The Eight and The Rockwell Kent Independent, and in 1913 he emerged as the mastermind behind the Armory Show, the first large-scale display of European modern art in the United States. Dozens of the country's best-known collectors purchased their initial avant-garde acquisitions at this show, and U.S. artists, in turn, could no longer be kept in check by the conservative National Academy after viewing works by Duchamp, Matisse, Picasso, and others. Drawing on extensive archival r...