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Forecasting for the Pharmaceutical Industry
The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches.
Forecasting for the Pharmaceutical Industry
Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex ’black box’ equations that few stakeholders understand and even fewer buy into - and an overly simplistic ...
The Great Book of Trains
Illustrations and descriptions of more than 300 locomotives from the early steam pioneers of the 1830s to modern electric and diesel locomotives and proposed locomotives for the 1990s and beyond.
The Narrative of Arthur Gordon Pym of Nantucket
Rum, a sailing ship, and a dare... ...What could go wrong? Edgar Allan Poe’s only complete novel, The Narrative of Arthur Gordon Pym of Nantucket is one of the first adventure stories set in and around the Antarctic, which at the time was a place of mystery and the unknown. Pym takes us on an adventure across the seas to uncharted southern lands that are fraught with danger. With shipwrecks, murder, mutiny, and, yes, cannibalism, this tale has it all. First published in 1838, midway between Defoe’s Robinson Crusoe and Stevenson’s Treasure Island, Poe’s Pym echoes one and presages the other while delving even deeper into the darkness of men’s souls. This new edition, with a new Foreword by New York Times best-selling author and Bram Stoker Award winner Jonathan Maberry, brings the classic tale back to life. Not for the faint of heart, Poe’s novel, which inspired H.G. Wells, Jules Verne, H.P. Lovecraft, and many others, reflects the wonder and dangers of exploring the unknown.
How to Cook Without a Book
Recalling an earlier era when cooks relied on sight, touch, and taste rather than cookbooks, the author encourages readers to rediscover the lost art of preparing food and use their imagination in the kitchen.
How to Cook Children
This unique children's book presents 'delicious' recipes from witches around the world. Every dish has one thing in common: the main ingredients are CHILDREN! In the classic gruesome style typical of children's authors such as Roald Dahl, this book is a ten-year-old's paradise - filled to the brim with bogies, squashed frogs, zombie chickens and the funniest witches ever seen. Many witches have contributed, from Barfa Stew-Wart in the United States, France's favourite Mad Elaine de la Moustache, to Britain's very own Janie Groviller. Featuring a short introduction to each recipe by the general editor Esmelia Sniff (who despises all her contributors and also suffers from severe incontinence), each recipe drips with cruelty and will have every witch drooling with delight. The text is written with a variety of voices, each more preposterous than the last and written to appeal to children, but with many jokes that will make this a hit with adults too. The darkness of the subject matter is offset with laugh-out-loud humour and the absurdity of the witches' characters. Designed to resemble a witchy version of a modern cookbook, it is stunningly illustrated throughout.
The Pricing of Progress
The political arithmetic of price -- Seeing like a capitalist -- The spirit of non-capitalism -- The age of moral statistics -- The hunt for growth -- The coronation of King Capital -- State of statistical war -- The pricing of progressivism -- Epilogue: Toward GDP
Maine Biographies
"As is characteristic of mugbooks of this era, most of the sketches in Maine Biographies give the subject's place and date of birth, his educational background and military service, and then his career, civic interests, church affiliation, hobbies, and so on. In almost every case, the author furnishes the names of the subject's parents, spouse, children, and spouse's parents, usually citing the subject's date of marriage and the dates or places of birth and death of at least these three generations of family members. In most instances, the subject's lineage can be traced back to the first half of the 19th century. Following are the surnames of the persons featured in the biographical sketches, as compiled from the indexes appearing at the back of each volume"--Publisher website (December 2008)
The Oxford Compendium of Visual Illusions
Visual illusions are compelling phenomena that draw attention to the brain's capacity to construct our perceptual world. The Compendium is a collection of over 100 chapters on visual illusions, written by the illusion creators or by vision scientists who have investigated mechanisms underlying the phenomena. --
Race and Remembrance
Memoir of respected Detroit civic and civil rights leader Arthur L. Johnson.
