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Wine Tourism Destination Management and Marketing
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Gender Violence, 3rd Edition
An updated edition of the groundbreaking anthology that explores the proliferation of gendered violence From Harvey Weinstein to Brett Kavanaugh, accusations of gender violence saturate today’s headlines. In this fully revised edition of Gender Violence, Laura L. O’Toole, Jessica R. Schiffman, and Rosemary Sullivan bring together a new, interdisciplinary group of scholars, with up-to-date material on emerging issues like workplace harassment, transgender violence, intersectionality, and the #MeToo movement. Contributors provide a fresh, informed perspective on gender violence, in all of its various forms. With twenty-nine new contributors, and twelve original essays, the third edition now includes emerging contemporary issues such as LGBTQ violence, sex work, and toxic masculinity. A trailblazing text, Gender Violence, Third Edition is an essential read for students, activists, and others.
Crisis Management in Tourism
Using examples from the UK, Europe, America, Australia and Asia, this book provides an analysis of the latest thinking and practice in dealing with extreme and sudden reductions in demand for specific tourist destinations or products. It shows that managerial responses, including problem solving and market recovery steps, vary in effectiveness and that recovery may be slow after initial problems are overcome.
Power in Movement
Social movements have an elusive power but one that is altogether real. From the French and American revolutions to the post-Soviet, ethnic and terrorist movements of today, contentious politics exercises a fleeting but powerful influence on politics, society and international relations. This study surveys the modern history of the modern social movements in the West and their diffusion to the global South through war, colonialism and diffusion, and it puts forward a theory to explain its cyclical surges and declines. It offers an interpretation of the power of movements that emphasizes effects on the lives of militants, policy reforms, political institutions and cultural change. The book focuses on the rise and fall of social movements as part of contentious politics in general and as the outcome of changes in political opportunities and constraints, state strategy, the new media of communication and transnational diffusion.
Factors that contribute to the success of regularly occurring open-air music festivals from an organizational perspective
Inhaltsangabe:Abstract: Music, celebrations, social gatherings and festivals have always been part of the lives of human beings, which is why the historical beginning of music festivals cannot be exactly stated. The lack of historical accuracy is proof that a need for music and social happenings has always existed among people. Moreover, music s influence on peoples cultures and governments has shown to be of great importance regarding the development of our international society. By looking at the last century alone, one can find many examples supporting this statement. For example, Rock & Roll in the 50-s demonstrated how a whole generation could be inspired by music, which resulted in cul...
Food, Agri-Culture and Tourism
This book will be a valuable source of information for those concerned with rural and farm tourism, sustainable tourism and the marketing of "Calibri">local gastronomy. It presents cases with an international and interdisciplinary approach in order to provide ideas for strategic perspectives in tourism studies. Furthermore, for the first time the complex fields of rural and food tourism are examined from an international (Italy and Germany) viewpoint. This book explores ways in which gastronomical heritage (i.e., regional food, organic food) can be incorporated in rural tourism (above all farm tourism) and development policies as well as in new avenues of research e.g., sensory marketing, online marketing) in order to enhance sustainable practices both in the tourism and in the agri-food sector. Overall, the book presents an overview of benchmark practices for professionals (associations of rural tourism, farmers, etc.), while offering scholars a well-founded source to refer to in order to gain up-to-date insights into the state of the art of studies on rural and food tourism.
The Low Cost Carrier Worldwide
Low Cost Carriers (LCCs) have become an integral part of today's air transport and tourism industries. Originating in the United States, the low-cost concept has subsequently been adopted by airlines on all continents. LCCs in Europe and North America, and to some extent in Asia, have already been well covered by academic literature. However, scientific publications on the topic of LCCs in Africa, Latin America, the Middle East, Australia and New Zealand are scarce. This volume provides the first comprehensive overview of developments, the legal framework and the current situation of the low-cost carrier phenomenon across the globe. It contains a dozen chapters, each dedicated to a region, all written by highly experienced and renowned experts from around the world. The Low Cost Carrier Worldwide is written primarily for upper-level undergraduate and postgraduate students, as well as researchers and practitioners within the fields of aviation, transport and tourism.
Imagery in the 21st Century
Scholars from science, art, and humanities explore the meaning of our new image worlds and offer new strategies for visual analysis. We are surrounded by images as never before: on Flickr, Facebook, and YouTube; on thousands of television channels; in digital games and virtual worlds; in media art and science. Without new efforts to visualize complex ideas, structures, and systems, today's information explosion would be unmanageable. The digital image represents endless options for manipulation; images seem capable of changing interactively or even autonomously. This volume offers systematic and interdisciplinary reflections on these new image worlds and new analytical approaches to the visu...
Marketing - Research Online
Inhaltsangabe:Einleitung: Die systematische Erforschung von Märkten und dem Verhalten der Konsumenten wird von Unternehmen aller Art durchgeführt, um die Risiken von Veränderungen zu minimieren oder sogar völlig auszuräumen sowie den Einsatz aller marketingpolitischen Instrumente auf einer adäquaten Grundlage zu planen. Das Internet wird bereits für viele Marketingaktivitäten eingesetzt. Daher ist es naheliegend, dieses Medium auch zum Zwecke der Marktforschung zu nutzen, da es in diesem Bereich neue Anwendungsbereiche und Instrumente bietet. Beim Thema Online-Research handelt es sich um ein sehr junges Forschungsfeld, das sich noch in den Anfängen befindet. In der vorliegenden Arbe...
Sportmanagement
Sport ist kein gewohnliches Wirtschaftsgut. Die Traditionen der Sportbranche mussen ebenso berucksichtigt werden, wie die vielfaltigen Differenzierungen in den uber sechzig Sportarten auf verschiedenen Leistungsniveaus und die Zielvorstellungen der aktiv und passiv dem Sport Verbundenen. Wer aber nur seine Sportart kennt, ohne die wirtschaftlichen Zusammenhange zu berucksichtigen, begeht zwangslaufig Fehler. Hier setzt dieses Buch ein, das den Charakter eines einfuhrenden Lehrbuches hat. Die Autoren, behandeln insbesondere die Schnittstellen zwischen den Sport- und den Wirtschaftswissenschaften, die bei den meisten sport- oder wirtschaftswissenschaftlichen Darstellungen der Sportindustrie ve...
