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Lifestyle Market Segmentation
As businesses have grown to realize that the success of operations is more and more dependent upon an adequate knowledge of consumer behavior, the importance of lifestyle market segmentation has increased steadily. In this volume, Ronald Michman shows how social and cultural changes in group dynamics and purchasing influences can be used in making lifestyle marketing decisions. Working from a management-oriented perspective, Michman describes the key steps in market planning--interpreting signals of change, assessing the implications of change, and developing strategies to take advantage of the change--and challenges the viewpoint that strategies from lifestyle market segmentation studies ca...
Urban Ecosystem Services
The school of thought surrounding the urban ecosystem has increasingly become in vogue among researchers worldwide. Since half of the world’s population lives in cities, urban ecosystem services have become essential to human health and wellbeing. Rapid urban growth has forced sustainable urban developers to rethink important steps by updating and, to some degree, recreating the human–ecosystem service linkage. Assessing, as well as estimating the losses of ecosystem services can denote the essential effects of urbanization and increasingly indicate where cities fall short. This book contains 13 thoroughly refereed contributions published within the Special Issue “Urban Ecosystem Servi...
Common Knowledge
This book is about education as a communicative process, about how knowledge is presented, received, controlled, understood and misunderstood by teachers and children in the classroom.
Europe and Islam
In this book Franco Cardini examines the ideas, prejudices, disinformation and anti-information that have formed and coloured Europe's attitude towards Islam over 1500 years.
Chemical Finishing of Textiles
The role of the textile finisher has become increasingly demanding, and now requires a careful balance between the compatibility of different finishing products and treatments and the application processes used to provide textiles with desirable properties. In one comprehensive book, Chemical finishing of textiles details the fundamentals of final chemical finishing, covering the range of effects that result from the interplay between chemical structures and finishing products.After an introductory chapter covering the importance of chemical finishing, the following chapters focus on particular finishing techniques, from softening, easy-care and permanent press, non-slip and soil-release, to...
Tendon Regeneration
Tendon Regeneration: Understanding Tissue Physiology and Development to Engineer Functional Substitutes is the first book to highlight the multi-disciplinary nature of this specialized field and the importance of collaboration between medical and engineering laboratories in the development of tissue-oriented products for tissue engineering and regenerative medicine (TERM) strategies. Beginning with a foundation in developmental biology, the book explores physiology, pathology, and surgical reconstruction, providing guidance on biological approaches that enhances tendon regeneration practices. Contributions from scientists, clinicians, and engineers who are the leading figures in their respec...
A Solution to the Riddle Dyslexia
Dyslexia was first described by two English physicians, Kerr and Morgan, in 1896. Interestingly, the structural cortical hypothesis initially proposed by Morgan is still held in wide esteem, albeit in slightly modified forms. Despite 80 years of escalating research efforts and mounds of correspond ing statistics, there continues to exist a perplexing diagnostic-therapeutic medical void and riddle in which dyslexics can neither be scientifically distinguished from other slow learners nor medically treated; and patho gnomonic clinical signs remain as elusive as a suitable neurophysiologic conceptualization. This book is the outcome of a IS-year-Iong search for a solution to the riddle characterizing dyslexia. All of my initial attempts at re-exploring the safe old (cortical, psychogenic, etc.) dyslexic paths and ideas led nowhere. Something new was needed. Children and adults were suffering. Educators and parents were bewildered. Answers were needed. The government man dated equal education for the learning disabled. Clinicians were waiting. And traditionalists remained fixated to the theoretical past and blind to the clinical dyslexic reality.
Apical Periodontitis in Root-Filled Teeth
This book is a comprehensive guide to apical periodontitis in root-filled teeth that covers not only all aspects of diagnosis and management but also epidemiology, etiology, consequences, clinical decision-making, and prognosis. There is a particular focus on the available surgical and nonsurgical methods of retreatment designed to restore healthy periapical conditions. Alternatives to retreatment are also explored, including a conservative approach involving monitoring of the diseased tooth without intervention and the option of extraction and replacement with an implant or a fixed prosthesis. The goal of root canal treatment is to save the natural tooth even when tissue breakdown has resul...
Medical Textiles and Biomaterials for Healthcare
Medical textiles are a major growth area within the technical textiles industry and the range of applications continues to grow and increase in diversity with every new development. Recent innovations include novel chitosan-alginate fibres for advanced wound dressings, ultrasonic energy for bleaching cotton medical textiles, durable and rechargeable biocidal textiles, spider silk supportive matrix for cartilage regeneration, barbed bi-directional surgical sutures and intelligent textiles for medical applications.Medical textiles and biomaterials for healthcare is a culmination of the worldwide research into medical textiles and biomaterials. It is divided into eight parts covering the main a...
Limb Amputation
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