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Marketing Communications
Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
Contemporary Tourist Experience
This significant and timely volume aims to provide a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insight into emergent behaviours, motivations and sought meanings on the part of tourists based on five contemporary themes determined by current research activity in tourism experience:conceptualization of tourist experience; dark tourism experiences; the relationship between motivation and the contemporary tourist experience; the manner in which tourist experience can be influenced and enhanced by place; and how managers and suppliers can make a significant contribution to the tourist experience. The book critically explores these experiences from multidisciplinary perspectives and includes case studies from wide range of geographical regions. By analyzing these contemporary tourist experiences, the book will provide further understanding of the consumption of tourism.
Advanced Research Methods in Hospitality and Tourism
In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.
Economics
Explore the intricate world of Economics through the lens of Political Science with "Economics," a vital addition to understanding global markets, governance, and societal well-being. This comprehensive volume covers economic theories and policies, offering insights into their impact on our interconnected world. Chapters Highlights: - 1: Economics - Discover the foundational principles of Economics, highlighting its crucial role in shaping political landscapes and policy decisions. - 2: Microeconomics - Learn how individual economic agents and markets function, influencing everyday choices and market interactions. - 3: Macroeconomics - Understand national and global economic phenomena, from ...
Creative Computing
What Is Creative Computing Computing creatively refers to the interdisciplinary field that exists at the intersection of the creative arts and computer science. Concerns related to creativity can involve things like the acquisition of new knowledge. How You Will Benefit (I) Insights, and validations about the following topics: Chapter 1: Creative computing Chapter 2: Bachelor of Arts Chapter 3: Bachelor's degree Chapter 4: Dún Laoghaire Institute of Art Chapter 5: University of Technology Brunei Chapter 6: University of Auckland Faculty of Arts Chapter 7: Bachelor of Science Chapter 8: Macao Polytechnic University Chapter 9: Hang Seng University of Hong Kong Chapter 10: University of Techno...
Exocortex
What Is Exocortex A brain?computer interface (BCI), which is often referred to as a brain?machine interface (BMI), is a direct communication link between the electrical activity of the brain and an external device, most frequently a computer or a robotic limb. BCIs are often directed at researching, mapping, assisting, augmenting, or repairing human cognitive or sensory-motor functions. Depending on how near the electrodes go to the brain tissue, BCIs may be implemented in a variety of ways, ranging from non-invasive to somewhat invasive to invasive. How You Will Benefit (I) Insights, and validations about the following topics: Chapter 1: Brain?computer interface Chapter 2: Neurotechnology C...
The Rise of Positive Luxury
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries. Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organiza...
Cyborg
Unlock the future of robotics and human augmentation with "Cyborg," a comprehensive exploration of how cuttingedge technology is reshaping the human experience. Whether you're a professional in the field, an undergraduate or graduate student, or an enthusiast eager to dive deeper into the intersection of technology and humanity, this book will open your eyes to the possibilities and challenges posed by cyborgs and robotics. The benefits of reading this book extend far beyond knowledge; it provides essential insights for those at the forefront of technological advancements. Chapters Brief Overview: 1: Cyborg: Introduction to the concept of cyborgs, blending biology and robotics to enhance hum...
Basic Law
Discover the intricate world of Basic Law and gain insights into the legal principles that shape modern governance. This comprehensive exploration reveals how foundational legal frameworks influence political and legal systems globally. Chapters Overview: 1: Basic Law: Learn the core concepts of Basic Law and its role in shaping state governance. 2: Special Administrative Regions of China: Explore the legal status of China's Special Administrative Regions and their regional autonomy. 3: One Country: Understand the principle of "one country" and its impact on national unity. 4: Hong Kong Basic Law: Study the legal foundations of Hong Kong's Basic Law and its role in the region. 5: Law of the ...
