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Marketing Communications
Fully revised and updated, Marketing Communications 2nd edition acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
Advanced Research Methods in Hospitality and Tourism
In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.
Basic Law
Discover the intricate world of Basic Law and gain insights into the legal principles that shape modern governance. This comprehensive exploration reveals how foundational legal frameworks influence political and legal systems globally. Chapters Overview: 1: Basic Law: Learn the core concepts of Basic Law and its role in shaping state governance. 2: Special Administrative Regions of China: Explore the legal status of China's Special Administrative Regions and their regional autonomy. 3: One Country: Understand the principle of "one country" and its impact on national unity. 4: Hong Kong Basic Law: Study the legal foundations of Hong Kong's Basic Law and its role in the region. 5: Law of the ...
The Rise of Positive Luxury
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries. Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organiza...
Exocortex
What Is Exocortex A brain?computer interface (BCI), which is often referred to as a brain?machine interface (BMI), is a direct communication link between the electrical activity of the brain and an external device, most frequently a computer or a robotic limb. BCIs are often directed at researching, mapping, assisting, augmenting, or repairing human cognitive or sensory-motor functions. Depending on how near the electrodes go to the brain tissue, BCIs may be implemented in a variety of ways, ranging from non-invasive to somewhat invasive to invasive. How You Will Benefit (I) Insights, and validations about the following topics: Chapter 1: Brain?computer interface Chapter 2: Neurotechnology C...
The Sharing Economy in Europe
This open access book considers the development of the sharing and collaborative economy with a European focus, mapping across economic sectors, and country-specific case studies. It looks at the roles the sharing economy plays in sharing and redistribution of goods and services across the population in order to maximise their functionality, monetary exchange, and other aspects important to societies. It also looks at the place of the sharing economy among various policies and how the contexts of public policies, legislation, digital platforms, and other infrastructure interrelate with the development and function of the sharing economy. The book will help in understanding the future (sharin...
Automated Theorem Proving
What Is Automated Theorem Proving The process of proving mathematical theorems by the use of computer programs is referred to as automated theorem proving. This subfield of automated reasoning and mathematical logic was developed in the 1980s. A significant driving force behind the development of computer science was the application of automated reasoning to mathematical proof. How You Will Benefit (I) Insights, and validations about the following topics: Chapter 1: Automated theorem proving Chapter 2: Curry-Howard correspondence Chapter 3: Logic programming Chapter 4: Proof complexity Chapter 5: Metamath Chapter 6: Model checking Chapter 7: Formal verification Chapter 8: Program analysis Ch...
Surveying Antimicrobial Resistance: The New Complexity of the Problem
In January of 2015, under the 1st International Caparica Conference in Antibiotic Resistance, a Research Topic entitled: “Surveying Antimicrobial Resistance: Approaches, Issues, and Challenges to overcome”, was published (http://journal.frontiersin.org/researchtopic/3763/surveying-antimicrobial-resistanceapproaches- issues-and-challenges-to-overcome). The problem of antimicrobial resistance (AMR), caused by excessive and inappropriate use of antibiotics, is a public health issue that concerns us all. The introduction of penicillin in the 1940s, the start of the antibiotics era, has been recognized as one of the greatest advances in therapeutic medicine. However, according to the World He...
Making It
The restaurant industry is one of the few places in America where workers from lower-class backgrounds can rise to positions of power and prestige. Yet with over four million cooks and food-preparation workers employed in America’s restaurants, not everyone makes it to the high-status position of chef. What factors determine who rises the ranks in this fiercely competitive pressure-cooker environment? Making It explores how the career path of restaurant workers depends on their accumulation of kitchen capital, a cultural asset based not only on their ability to cook but also on how well they can fit into the workplace culture and negotiate its hierarchical structures. After spending 120 ho...
