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Marketing Communications
Fully revised and updated, Marketing Communications 2nd edition acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
Existential Risk from Artificial General Intelligence
What Is Existential Risk from Artificial General Intelligence Existential risk from artificial general intelligence refers to the idea that significant advancements in artificial general intelligence (AGI) could one day lead to the obliteration of the human race or to some other type of catastrophic event that cannot be reversed on a global scale. How You Will Benefit (I) Insights, and validations about the following topics: Chapter 1: Existential risk from artificial general intelligence Chapter 2: Artificial general intelligence Chapter 3: Superintelligence Chapter 4: Technological singularity Chapter 5: AI takeover Chapter 6: Machine Intelligence Research Institute Chapter 7: Nick Bostrom...
Boycott
What is Boycott? "Boycott" delves into the power and influence of economic and social boycotts in driving political change. Part of the "Political Science" series, this analysis offers a deep dive into both historical and contemporary examples to showcase their role in modern activism. Why should you read this book? This book uncovers how boycotts have shaped political landscapes and continue to do so today. It’s essential for anyone seeking a greater understanding of political science, activism, and social change. Chapters Overviews: 1: Introduction to boycotts, their roots, and their political influence. 2: Ethical consumerism and its effect on corporate behavior. 3: Disinvestment as a t...
Economics
Explore the intricate world of Economics through the lens of Political Science with "Economics," a vital addition to understanding global markets, governance, and societal well-being. This comprehensive volume covers economic theories and policies, offering insights into their impact on our interconnected world. Chapters Highlights: - 1: Economics - Discover the foundational principles of Economics, highlighting its crucial role in shaping political landscapes and policy decisions. - 2: Microeconomics - Learn how individual economic agents and markets function, influencing everyday choices and market interactions. - 3: Macroeconomics - Understand national and global economic phenomena, from ...
Decision Support System
What is Decision Support System A decision support system, often known as a DSS, is an information system that assists with the tasks involved in decision-making inside an organization or a business. DSSs are used to service the management, operations, and planning levels of an organization. They assist individuals in making decisions regarding problems that may be subject to rapid change and cannot be easily stated in advance. These types of challenges are known as unstructured and semi-structured decision problems. Decision support systems can either be run entirely by computers, run entirely by humans, or run using a combination of the two. How You Will Benefit (I) Insights, and validatio...
Power Projection
A deep dive into global power projection, examining how nations use military, economic, and diplomatic strategies to assert dominance. Understanding power projection is crucial for grasping international dynamics and influence. This book explores various aspects of these strategies, providing a comprehensive view of how nations project power globally. 1: Power Projection - Introduction to power projection and its significance in global politics. 2: Intelligence - The role of intelligence in shaping global influence through power projection. 3: Hypersonic Flight - The impact of hypersonic flight technology on global power dynamics. 4: National Defense Strategy (United States) - How the U.S. u...
Software Engineering with OBJ
Software Engineering with OBJ: Algebraic Specification in Action is a comprehensive introduction to OBJ, the most widely used algebraic specification system. As a formal specification language, OBJ makes specifications and designs more precise and easier to read, as well as making maintenance easier and more accurate. OBJ differs from most other specification languages not just in having a formal semantics, but in being executable, either through symbolic execution with term rewriting, or more generally through theorem proving. One problem with specifications is that they are often wrong. OBJ can help validate specifications by executing test cases, and by proving properties. As well as prov...
On War
What is On War Vom Kriege is a book on war and military strategy by Prussian general Carl von Clausewitz (1780-1831), written mostly after the Napoleonic wars, between 1816 and 1830, and published posthumously by his wife Marie von Brühl in 1832. It is one of the most important treatises on political-military analysis and strategy ever written, and remains both controversial and influential on strategic thinking. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: On War Chapter 2: Archduke Charles Chapter 3: Carl von Clausewitz Chapter 4: Conventional warfare Chapter 5: Military strategy Chapter 6: Martin van Creveld Chapter 7: Fog of war Chapter 8: Vernichtungsgedanke Chapter 9: John Keegan Chapter 10: Antoine-Henri Jomini (II) Answering the public top questions about on war. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of On War.
Optimization, Learning, and Control for Interdependent Complex Networks
This book focuses on a wide range of optimization, learning, and control algorithms for interdependent complex networks and their role in smart cities operation, smart energy systems, and intelligent transportation networks. It paves the way for researchers working on optimization, learning, and control spread over the fields of computer science, operation research, electrical engineering, civil engineering, and system engineering. This book also covers optimization algorithms for large-scale problems from theoretical foundations to real-world applications, learning-based methods to enable intelligence in smart cities, and control techniques to deal with the optimal and robust operation of c...
Contemporary Tourist Experience
This significant and timely volume aims to provide a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insight into emergent behaviours, motivations and sought meanings on the part of tourists based on five contemporary themes determined by current research activity in tourism experience:conceptualization of tourist experience; dark tourism experiences; the relationship between motivation and the contemporary tourist experience; the manner in which tourist experience can be influenced and enhanced by place; and how managers and suppliers can make a significant contribution to the tourist experience. The book critically explores these experiences from multidisciplinary perspectives and includes case studies from wide range of geographical regions. By analyzing these contemporary tourist experiences, the book will provide further understanding of the consumption of tourism.
