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Taste What You're Missing
"The science of taste and how to improve your sense of taste so that you get the most out of every bite"--
Taste
Whether it's a grilled cheese sandwich with tomato soup or a salted caramel coated in dark chocolate, you know when food tastes good. Now here's the amazing story behind why you love some foods and can't tolerate others. Whether it's a salted caramel or pizza topped with tomatoes and cheese, you know when food tastes good. Now, Barb Stuckey, a seasoned food developer to whom food companies turn for help in creating delicious new products, reveals the amazing story behind why you love some foods and not others. Through fascinating stories, you'll learn how our five senses work together to form flavor perception and how the experience of food changes for people who have lost their sense of sme...
The Role of Innovation and Entrepreneurship in Economic Growth
"Innovation and entrepreneurship are ubiquitous today, both as fields of study and as starting points for conversations among experts in government and economic development. But while these areas on continue to attract public and private investments, many measurements of their resulting economic growth-including productivity growth and business dynamism-have remained modest. Why this difference? Because not all business sectors are the same, and the transformative gains of some industries have been offset by stagnation or contraction in others. Accordingly, a nuanced understanding of the economy requires a nuanced understanding of where innovation and entrepreneurship occur and where they ma...
Pandora's Lunchbox
If a piece of individually wrapped cheese retains its shape, colour, and texture for years, what does it say about the food we eat and feed our children? Former New York Timesbusiness reporter and mother Melanie Warner decided to explore that question when she observed the phenomenon of the indestructible cheese. She began an investigative journey that takes her to research labs, food science departments, and factories around the country. What she discovered provides a rare, eye-opening-and sometimes disturbing-account of what we're really eating. Warner looks at how decades of food science have resulted in the cheapest, most abundant, most addictive, and most nutritionally devastating food ...
Discriminating Taste
For the past four decades, increasing numbers of Americans have started paying greater attention to the food they eat, buying organic vegetables, drinking fine wines, and seeking out exotic cuisines. Yet they are often equally passionate about the items they refuse to eat: processed foods, generic brands, high-carb meals. While they may care deeply about issues like nutrition and sustainable agriculture, these discriminating diners also seek to differentiate themselves from the unrefined eater, the common person who lives on junk food. Discriminating Taste argues that the rise of gourmet, ethnic, diet, and organic foods must be understood in tandem with the ever-widening income inequality ga...
Chilled
A thrilling, mystery-lifting narrative history of the refrigerator and the process of refrigeration The refrigerator. This white box that sits in the kitchen may seem mundane nowadays, but it is one of the wonders of 20th century science – life-saver, food-preserver and social liberator, while the science of refrigeration is crucial, not just in transporting food around the globe but in a host of branches on the scientific tree. Refrigerators, refrigeration and its discovery and applications provide the eye-opening backdrop to Chilled, the story of how science managed to rewrite the rules of food, and how the technology whirring behind every refrigerator is at play, unseen, in a surprising...
An American Tune
While reluctantly accompanying her husband and daughter to freshman orientation at Indiana University, Nora Quillen hears someone call her name, a name she has not heard in more than 25 years. Not even her husband knows that back in the ‘60s she was Jane Barth, a student deeply involved in the antiwar movement. An American Tune moves back and forth in time, telling the story of Jane, a girl from a working-class family who fled town after she was complicit in a deadly bombing, and Nora, the woman she became, a wife and mother living a quiet life in northern Michigan. An achingly poignant account of a family crushed under the weight of suppressed truths, An American Tune illuminates the irrevocability of our choices and how those choices come to compose the tune of our lives.
In Defense of Processed Food
It has become popular to blame the American obesity epidemic and many other health-related problems on processed food. Many of these criticisms are valid for some processed-food items, but many statements are overgeneralizations that unfairly target a wide range products that contribute to our health and well-being. In addition, many of the proposed dangers allegedly posed by eating processed food are exaggerations based on highly selective views of experimental studies. We crave simple answers to our questions about food, but the science behind the proclamations of food pundits is not nearly as clear as they would have you believe. This book presents a more nuanced view of the benefits and ...
Craft Cocktails at Home
Think of It as Your PhD in Drinking. In Craft Cocktails at Home, you'll embark upon a one-of-a-kind journey as you learn how to make some of the world's most innovative, unique, and delicious cocktails. Taste scientists, engineers, and talented bartenders with decades of experience all contributed their expertise to create this must-have guide for novices and professionals alike. Ever wondered what makes water taste good? Curious about what really happens during the barrel-aging process? Interested in which "molecular" ingredients have the best texture? These questions and more, answered inside. With 250 pages and 65 recipes
The Sonic Boom
A guide to the effective use of sound in marketing, revealing the surprising ways sound can influence our emotions, opinions, and preferences
